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MSSmedia

Unbound: The Rise of Generation Z

By | Buying Power of Millennials, Generation Z | No Comments
Unbound: The Rise of Generation Z. Charlotte Zoda November 8, 2017

“With a huge shift in the type of media consumed and platforms being used by Generation Z, we discuss the strategies, platforms and tactics that will drive engagement within this important demographic.”

 

Speakers:

  • Sameer Deen, SVP Digital – Univision
  • Dan Perry, Managing Director – LATAM, Vice
  • Sergio Cisneros, Head of Brand Strategy – VIX Media
  • Justin Reilly, Head of Customer Innovation – Verizon Fios
  • Jaime Matus, Central America
Read more

Colleges’ Newest Market: Generation Z

By | Food for Thought | One Comment
Generation Z. Hannah Wendell October 30, 2017

For us all, life moves on. Millennials are beginning to make their way in the real world, leaving college behind.  A younger crowd is taking the stage.  Generation Z has entered the college era.  These young people are the newest candidates for loans, credit cards, real estate leases, and more.  Their attention is not only captured by traditional advertisements, but they are completely at home with digital ones.  Generation Z is the … Read more

back to school advertising not just a season

Back-to-School Advertising: Not Just a Season

By | Engaging Millennials | No Comments
Back to School Advertising. Carly Podolsky October 23, 2017

While “Back-to-School” season is commonly considered the months where college students get back into the swing of things after  summer break, marketing for this time period should not be considered a flash in time.

 

Not only do preparations for Back-to- School (B2S) begin as early as June for these age groups, but so does the purchasing. As a marketer your best knowledge is to understand B2S as more than a Read more

College Marketing and Advertising

College Marketing: Advertise on University Campuses

By | Buying Power of Millennials | 4 Comments

College students represent one of the most valuable target markets. While in school, they are making their own purchasing decisions for the first time, which makes them impressionable for brands. If businesses can connect with students early on, they can form brand loyalties that will continue for the rest of the consumer’s life.

It is an investment for brands to target this tech-savvy, educated and connected market. 64% of a student’s income is discretionary and they have an estimated $417 … Read more

MSSmedia Agency

By | Media Planning & Media Buying | No Comments

Campus advertising is our business. For years, we have catered to the millennial market on college and university campuses across the nation with our network of outdoor advertising displays. We have now expanded our services with MSSmedia Agency, a new business unit.
MSSmedia Agency will provide clients with campus marketing solutions to brands and agencies wishing to target the coveted millennial market on college campuses. This partnership is built on the distinct strengths of each company: MSSmedia Agency’s media planning … Read more

Surprising Shopping Habits Millennials Embrace

By | DNA of Millennials | No Comments

The constant emails and notifications from retailers may seem annoying for some, but millennials embrace it. According to a new study from Euclid Analytics, this generation really enjoys interactions from brands as they shop. 74% of survey participants said they were down to receive messages on their phones during a store visit, while 81% of respondents said they were open to stores being in touch (text or email) after the shopping trip.
The desire to keep in touch with stores … Read more

Capturing Millennials at Music Festivals

By | DNA of Millennials | One Comment

Flower headbands, good music and fun in the sun mean festival season is here. This also means millennials will be flocking to different cities across the nation to see their favorite musical artists. It’s an opportune time for brands to court this market through activations, social sharing and more. One of the most popular festivals is Coachella and the WSJ called it an event, “filled with a marketer’s dream: throngs of influential, open-minded and ready-to-spend millennials with plenty of time … Read more

How to Win with Affluent Millennials

By | Engaging Millennials | No Comments

Millennials are quickly becoming the largest generation by population size. They are also obtaining higher levels of affluence and impacting the way high end and luxury brands are approaching their consumers. According to a study, there are about 6.2 million millennial households that report earning an annual household income of at least $100,000. Although this number is shockingly high, this generation is set to become the most significant audience for luxury brands in the next five years.
Many outside of … Read more

Move Out of the Way to Market to Millennials

By | Engaging Millennials | No Comments

According to the Harvard Business Review, two traits that tap into the fundamental DNA of most millennials are sociability and urgency. Nike has done a great job of marrying these two traits with their Nike+ app. The app allows runners to track and share their paths on social sites such as Twitter and Facebook. It’s not only the fact that users can share their journey with their social following, but if a user liked your post while running, the runner … Read more

Shifting Trends in Millennial Holiday Shopping

By | Buying Power of Millennials | No Comments

Shifts in shopping have been occurring among millennials. Black Friday and Cyber Monday have great deals and are entertaining, but these days don’t have the effect they used to. Consumers are more knowledgeable of how to find sales and discounts. They don’t need these large shopping holidays to find what they want for less, because they are budget friendly year-round.

Shoppers have changed their expectations of what they expect from retailers. This past Black Friday saw more online sales than … Read more