All Posts By

Charlotte Zoda

Super Bowl LIII & Social Media Advertising

By | Social Media Advertising | No Comments
Written by Daniela Quiroga, Account Executive

As this year’s Super Bowl approaches, marketers are reminded of the staggering figures big brands spend on advertising ($5.23 million average for a 30 second ad).  These numbers continue to rise through the years and there’s no surprise there. However, there are some new trends and strategies that are worth analyzing, such as the use of social media as leverage.

 

While TV commercials and the halftime show get the publicity, consumer … Read more

March Madness: Game-Time for Mobile Advertising

By | Mobile Advertising | No Comments

March Madness: Game-Time for Mobile Advertising. Danielle Janke, March 9, 2018

 

March Madness: The three-week college basketball tournament that turns Corporate America into the most unproductive group that we will see all year long. It has shown to be the most popular sporting event after all professional post-season championships and has raked in billions of ad revenue in the last 10 years.

 

So for you mobile advertisers, this is the perfect time for you to leverage the passion … Read more

Guidelines for Creating a Successful Outdoor Ad

By | Food for Thought | No Comments

For large format signage that can be seen 24/7, you definitely want to the take time to design a compelling outdoor ad. You may not think there are golden rules to creating and designing an outdoor ad, but there are certain guidelines to follow to ensure that your ad is seen (and remembered!)

 

  • Less is More: People are on the move and 6 seconds is all you have to make an impression. Make those 6 seconds count
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