15 Campuses w/in Florida & Surrounding States



over 100M


City of Miami Beach

In order to remind college students to be mindful of their actions and to “Respect the Scene” while in the City of Miami Beach for Spring Break, MSSmedia recommended a campus focused media strategy. Employing traditional, non-traditional and mobile media tactics, the “Respect the Scene” campaign was successfully promoted at major universities throughout Florida and the country.


The results were visible with the mobile click through rates benchmarking 100% over industry standard and less waste reported by the City than in years past.