College Marketing and Advertising

College Marketing: Advertise on University Campuses

By | Campus Advertising is Our Business | No Comments

College students represent one of the most valuable target markets. While in school, they are making their own purchasing decisions for the first time, which makes them impressionable for brands. If businesses can connect with students early on, they can form brand loyalties that will continue for the rest of the consumer’s life.

It is an investment for brands to target this tech-savvy, educated and connected market. 64% of a student’s income is discretionary and they have an estimated $417 … Read more

MSSmedia Agency

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials, Media Buying, Media Planning, Online, University | No Comments

Campus advertising is our business. For years, we have catered to the millennial market on college and university campuses across the nation with our network of outdoor displays. We have now expanded our services with MSSmedia Agency, a new business unit.
MSSmedia Agency will provide clients with campus marketing solutions to brands and agencies wishing to target the coveted millennial market on college campuses. This partnership is built on the distinct strengths of each company: MSSmedia Agency’s media planning and … Read more

Surprising Shopping Habits Millennials Embrace

By | Buying Power of Millennials, DNA of Most Millennials | No Comments

The constant emails and notifications from retailers may seem annoying for some, but millennials embrace it. According to a new study from Euclid Analytics, this generation really enjoys interactions from brands as they shop. 74% of survey participants said they were down to receive messages on their phones during a store visit, while 81% of respondents said they were open to stores being in touch (text or email) after the shopping trip.
The desire to keep in touch with stores … Read more

Capturing Millennials at Music Festivals

By | Buying Power of Millennials, Campus Advertising is Our Business, DNA of Most Millennials, Music | No Comments

Flower headbands, good music and fun in the sun mean festival season is here. This also means millennials will be flocking to different cities across the nation to see their favorite musical artists. It’s an opportune time for brands to court this market through activations, social sharing and more. One of the most popular festivals is Coachella and the WSJ called it an event, “filled with a marketer’s dream: throngs of influential, open-minded and ready-to-spend millennials with plenty of time … Read more