College Marketing and Advertising

College Marketing: Advertise on University Campuses

By | Buying Power of Millennials | No Comments

College students represent one of the most valuable target markets. While in school, they are making their own purchasing decisions for the first time, which makes them impressionable for brands. If businesses can connect with students early on, they can form brand loyalties that will continue for the rest of the consumer’s life.

It is an investment for brands to target this tech-savvy, educated and connected market. 64% of a student’s income is discretionary and they have an estimated $417 … Read more

Capturing Millennials at Music Festivals

By | Buying Power of Millennials, Campus Advertising is Our Business, DNA of Most Millennials, Music | No Comments

Flower headbands, good music and fun in the sun mean festival season is here. This also means millennials will be flocking to different cities across the nation to see their favorite musical artists. It’s an opportune time for brands to court this market through activations, social sharing and more. One of the most popular festivals is Coachella and the WSJ called it an event, “filled with a marketer’s dream: throngs of influential, open-minded and ready-to-spend millennials with plenty of time … Read more

How to Win with Affluent Millennials

By | Buying Power of Millennials, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials | No Comments

Millennials are quickly becoming the largest generation by population size. They are also obtaining higher levels of affluence and impacting the way high end and luxury brands are approaching their consumers. According to a study, there are about 6.2 million millennial households that report earning an annual household income of at least $100,000. Although this number is shockingly high, this generation is set to become the most significant audience for luxury brands in the next five years.
Many outside of … Read more

Move Out of the Way to Market to Millennials

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials | No Comments

According to the Harvard Business Review, two traits that tap into the fundamental DNA of most millennials are sociability and urgency. Nike has done a great job of marrying these two traits with their Nike+ app. The app allows runners to track and share their paths on social sites such as Twitter and Facebook. It’s not only the fact that users can share their journey with their social following, but if a user liked your post while running, the runner … Read more