How to Win with Affluent Millennials

By | Buying Power of Millennials, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials | No Comments

Millennials are quickly becoming the largest generation by population size. They are also obtaining higher levels of affluence and impacting the way high end and luxury brands are approaching their consumers. According to a study, there are about 6.2 million millennial households that report earning an annual household income of at least $100,000. Although this number is shockingly high, this generation is set to become the most significant audience for luxury brands in the next five years.
Many outside of … Read more

Move Out of the Way to Market to Millennials

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials | No Comments

According to the Harvard Business Review, two traits that tap into the fundamental DNA of most millennials are sociability and urgency. Nike has done a great job of marrying these two traits with their Nike+ app. The app allows runners to track and share their paths on social sites such as Twitter and Facebook. It’s not only the fact that users can share their journey with their social following, but if a user liked your post while running, the runner … Read more

Shifting Trends in Millennial Holiday Shopping

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials, Fashion | No Comments

Shifts in shopping have been occurring among millennials. Black Friday and Cyber Monday have great deals and are entertaining, but these days don’t have the effect they used to. Consumers are more knowledgeable of how to find sales and discounts. They don’t need these large shopping holidays to find what they want for less, because they are budget friendly year-round.

Shoppers have changed their expectations of what they expect from retailers. This past Black Friday saw more online sales than … Read more

Driving Factors for Millennial’s Retail Decisions

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials, Fashion, Online | No Comments

The buying power that millennials have entices brands and retailers of all industries. There are about eighty million millennials in America and they represent about one fourth of the entire population with $200 billion in annual buying power. Despite this, companies have been struggling to connect with them through advertising and capture their attention. They’re different from their parents and previous generations so retailers have had to approach them differently. Below are key factors to keep in mind that differentiate … Read more