Move Out of the Way to Market to Millennials

By | Engaging Millennials | No Comments

According to the Harvard Business Review, two traits that tap into the fundamental DNA of most millennials are sociability and urgency. Nike has done a great job of marrying these two traits with their Nike+ app. The app allows runners to track and share their paths on social sites such as Twitter and Facebook. It’s not only the fact that users can share their journey with their social following, but if a user liked your post while running, the runner … Read more

Shifting Trends in Millennial Holiday Shopping

By | Buying Power of Millennials | No Comments

Shifts in shopping have been occurring among millennials. Black Friday and Cyber Monday have great deals and are entertaining, but these days don’t have the effect they used to. Consumers are more knowledgeable of how to find sales and discounts. They don’t need these large shopping holidays to find what they want for less, because they are budget friendly year-round.

Shoppers have changed their expectations of what they expect from retailers. This past Black Friday saw more online sales than … Read more

Attract Students During an Election Year

By | Engaging Millennials | No Comments

It’s election year and there’s been a lot of talk about millennial voters and the impact they have on elections. This entices politicians, brands and companies alike to get their name in front of this generation. With the busy lives that students leads, one of the best tactics is to literally be where they are, which is on campus. As a brand, you may want to remain neutral with political party affiliation, but it is a great opportunity to engage

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Colleges Are Being Transformed by Mobile Apps

By | Buying Power of Millennials, Campus Advertising, Engaging Millennials, Media Planning & Media Buying | No Comments

Today’s students have more technology than 30 years ago. Cellphones, tablets, laptops and more are commonplace on a college campus. With these devices come a multitude of mobile apps that open students up to a wealth of information from entertainment, news and much more. Popular apps range from social media, photo editing to fitness and education tools.

As a brand, these mobile apps are an opportunity to connect with students as they travel the campus. Traditional forms of advertising

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