CAMPUSES

FIU, UCF, FSU,

UF, UM

 

Impressions

over 12M

CAMPUS CAMPAIGNS

City of Miami Beach

In order to remind college students to be mindful of their actions and to “Respect the Scene” while in the City of Miami Beach for Spring Break, the City of Miami Beach combined outdoor campus advertising at three major Florida universities, along with wild campus posters on an additional two campuses, to promote the “Respect the Scene” campaign.

 

To capture the attention of students in other markets that tend to head to Miami as well, a mobile campaign was designed based on proximity and behavioral targeting. The campaign geofenced Florida schools and 10 additional campuses nationwide.