CAMPUSES

Arizona State University

University of Central Florida

 

TOTAL IMPRESSIONS

over 100M

GRAND OPENING CAMPAIGN

H&M

H&M tasked MSSmedia to plan a media campaign that would help promote H&M store openings in select cities. A key element of the campaign goals was to educate college students about H&M’s stylish and cost-effective merchandise.

By utilizing a mix of large format, high impact outdoor signage located throughout the largest universities in the country, MSSmedia succeeded in conveying H&M’s range of styles and attitudes to the millennial market. The campaign commanded attention, raised awareness, and drove an increase of store visits on opening day.