CAMPUS

University of Central Florida

 

IMPRESSIONS DELIVERED

over 49M

CAMPUS CAMPAIGNS

TACO BELL

With overall rating perceptions of Taco Bell falling 8% over the last decade, the company needed to find steady growth and shake-up current perceptions of the brand. They developed a new product, the Doritos Locos Taco, and set out to make the Doritos Locos Tacos a pop culture icon and the most successful product launch in Taco Bell history.

 

Complementing a media mix of social media, radio, print and TV spots, Taco Bell strategically placed outdoor campus bus shelter ads in high traffic areas to target its core group of millennials.