CAMPUSES

University of Central Florida

Arizona State University

 

IMPRESSIONS DELIVERED

over 100M

CAMPUS INTEGRATED CAMPAIGN

TACO BELL

With overall rating perceptions of Taco Bell falling 8% over the last decade, the company needed to find steady growth and shake-up current perceptions of the brand. They developed a new product, the Doritos Locos Taco, and set out to make the Doritos Locos Tacos a pop culture icon and the most successful product launch in Taco Bell history.

To complement their media mix of social, digital, radio, print and TV spots, MSSmedia worked with Taco Bell to increase brand exposure amongst millennials by placing outdoor signage throughout the 2 largest universities in the country. This campaign strategy guaranteed the Doritos Locos Tacos launch to be one of the most successful launches to date.