Flower headbands, good music and fun in the sun mean festival season is here. This also means millennials will be flocking to different cities across the nation to see their favorite musical artists. It’s an opportune time for brands to court this market through activations, social sharing and more. One of the most popular festivals is Coachella and the WSJ called it an event, “filled with a marketer’s dream: throngs of influential, open-minded and ready-to-spend millennials with plenty of time … Read more
According to the Harvard Business Review, two traits that tap into the fundamental DNA of most millennials are sociability and urgency. Nike has done a great job of marrying these two traits with their Nike+ app. The app allows runners to track and share their paths on social sites such as Twitter and Facebook. It’s not only the fact that users can share their journey with their social following, but if a user liked your post while running, the runner … Read more
Shifts in shopping have been occurring among millennials. Black Friday and Cyber Monday have great deals and are entertaining, but these days don’t have the effect they used to. Consumers are more knowledgeable of how to find sales and discounts. They don’t need these large shopping holidays to find what they want for less, because they are budget friendly year-round.
Shoppers have changed their expectations of what they expect from retailers. This past Black Friday saw more online sales than … Read more
The buying power that millennials have entices brands and retailers of all industries. There are about eighty million millennials in America and they represent about one fourth of the entire population with $200 billion in annual buying power. Despite this, companies have been struggling to connect with them through advertising and capture their attention. They’re different from their parents and previous generations so retailers have had to approach them differently. Below are key factors to keep in mind that differentiate … Read more
Sites like Buzzfeed are a hit among millennials, and now big players like CNN are looking to captivate this target market with a new video platform called Great Big Story or GBS. There are many players vying for the attention of the millennial market, so GBs wants to set themselves apart by having a different voice and different point of view. However, they do not want to be considered a news network.
They will release three to five non-fiction videos
Some of the biggest college football rivalry games are happening and this can rally an entire campus to come together against a common enemy. There are the pre-gam bonfires, smack talk and more to get people riled up for the big games. Facebook has joined in on the fun by offering temporary college themed badgesto go on profile pictures. This lets students show their school pride and let everyone who they root for. This lets the online world where their
Let’s take a trip down memory lane when we used to open the cereal box and find cool prizes inside as a kid. These were the simple, yet exciting joys we experienced as little ones. An advocacy group in Canada took the entire opposite approach andgave people chills when they opened their cereal boxes.
Targeting college students to promote the dangers of drunk driving, the group gave out free boxes of cereal on campus. The catch is that instead
It’s election year and there’s been a lot of talk about millennial voters and the impact they have on elections. This entices politicians, brands and companies alike to get their name in front of this generation. With the busy lives that students leads, one of the best tactics is to literally be where they are, which is on campus. As a brand, you may want to remain neutral with political party affiliation, but it is a great opportunity to engage… Read more
Today’s students have more technology than 30 years ago. Cellphones, tablets, laptops and more are commonplace on a college campus. With these devices come a multitude of mobile apps that open students up to a wealth of information from entertainment, news and much more. Popular apps range from social media, photo editing to fitness and education tools.
As a brand, these mobile apps are an opportunity to connect with students as they travel the campus. Traditional forms of advertising
Students go to college to earn a degree and pursue their dreams. They’re doing all of this work in hopes to get noticed by employers and vie for a position upon graduation. It’s an exciting, yet scary time for students. Not all employers are making themselves visible to the college market, but GE is stepping outside of the box to attract this demographic.
GE is thought to be your parent’s company, which means people think that it’s old school and … Read more