Back to School Advertising. Carly Podolsky October 23, 2017
While “Back-to-School” season is commonly considered the months where college students get back into the swing of things after summer break, marketing for this time period should not be considered a flash in time.
Not only do preparations for Back-to- School (B2S) begin as early as June for these age groups, but so does the purchasing. As a marketer your best knowledge is to understand B2S as more than a … Read more