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College Advertising Campaigns that Engage Millennials

MSSmedia Agency

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials, Media Buying, Media Planning, Online, University | No Comments

Campus advertising is our business. For years, we have catered to the millennial market on college and university campuses across the nation with our network of outdoor displays. We have now expanded our services with MSSmedia Agency, a new business unit.
MSSmedia Agency will provide clients with campus marketing solutions to brands and agencies wishing to target the coveted millennial market on college campuses. This partnership is built on the distinct strengths of each company: MSSmedia Agency’s media planning and … Read more

How to Win with Affluent Millennials

By | Buying Power of Millennials, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials | No Comments

Millennials are quickly becoming the largest generation by population size. They are also obtaining higher levels of affluence and impacting the way high end and luxury brands are approaching their consumers. According to a study, there are about 6.2 million millennial households that report earning an annual household income of at least $100,000. Although this number is shockingly high, this generation is set to become the most significant audience for luxury brands in the next five years.
Many outside of … Read more

Move Out of the Way to Market to Millennials

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials | No Comments

According to the Harvard Business Review, two traits that tap into the fundamental DNA of most millennials are sociability and urgency. Nike has done a great job of marrying these two traits with their Nike+ app. The app allows runners to track and share their paths on social sites such as Twitter and Facebook. It’s not only the fact that users can share their journey with their social following, but if a user liked your post while running, the runner … Read more

Shifting Trends in Millennial Holiday Shopping

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials, Fashion | No Comments

Shifts in shopping have been occurring among millennials. Black Friday and Cyber Monday have great deals and are entertaining, but these days don’t have the effect they used to. Consumers are more knowledgeable of how to find sales and discounts. They don’t need these large shopping holidays to find what they want for less, because they are budget friendly year-round.

Shoppers have changed their expectations of what they expect from retailers. This past Black Friday saw more online sales than … Read more

Driving Factors for Millennial’s Retail Decisions

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials, Fashion, Online | No Comments

The buying power that millennials have entices brands and retailers of all industries. There are about eighty million millennials in America and they represent about one fourth of the entire population with $200 billion in annual buying power. Despite this, companies have been struggling to connect with them through advertising and capture their attention. They’re different from their parents and previous generations so retailers have had to approach them differently. Below are key factors to keep in mind that differentiate … Read more

CNN Has a New Millennial Targeted Video Site

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials, Online | No Comments

Sites like Buzzfeed are a hit among millennials, and now big players like CNN are looking to captivate this target market with a new video platform called Great Big Story or GBS. There are many players vying for the attention of the millennial market, so GBs wants to set themselves apart by having a different voice and different point of view. However, they do not want to be considered a news network.

 They will release three to five non-fiction videos

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Jolly Rancher Candy Brings a Smile to Millennials

By | College Advertising Campaigns that Engage Millennials, Food for thought | No Comments

Sometimes we don’t wake up on the right side of the bed. We trip down the stairs, forget to study for an exam, get caught in the rain and more. Life isn’t always fair and just simply sucks at times. Targeted at millennials, Jolly Rancher wants this generation to suck on their candy in hopes that these unfortunate moments will suck a little less. The candy itself is hard and represents life’s hardships, but when sucked on, produces sweet sensations. … Read more

Advertising During a College Football Rivalry

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials | No Comments

Some of the biggest college football rivalry games are happening and this can rally an entire campus to come together against a common enemy. There are the pre-gam bonfires, smack talk and more to get people riled up for the big games. Facebook has joined in on the fun by offering temporary college themed badgesto go on profile pictures. This lets students show their school pride and let everyone who they root for. This lets the online world where their

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Effective Ways to Promote Advocacy Campaigns on Campus

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials, University | No Comments
 

Let’s take a trip down memory lane when we used to open the cereal box and find cool prizes inside as a kid. These were the simple, yet exciting joys we experienced as little ones.  An advocacy group in Canada took the entire opposite approach andgave people chills when they opened their cereal boxes.

Targeting college students to promote the dangers of drunk driving, the group gave out free boxes of cereal on campus. The catch is that instead

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Attract Students During an Election Year

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials, University | No Comments

It’s election year and there’s been a lot of talk about millennial voters and the impact they have on elections. This entices politicians, brands and companies alike to get their name in front of this generation. With the busy lives that students leads, one of the best tactics is to literally be where they are, which is on campus. As a brand, you may want to remain neutral with political party affiliation, but it is a great opportunity to engage

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