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Media Planning

Colleges Are Being Transformed by Mobile Apps

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, Media Buying, Media Planning | No Comments

Today’s students have more technology than 30 years ago. Cellphones, tablets, laptops and more are commonplace on a college campus. With these devices come a multitude of mobile apps that open students up to a wealth of information from entertainment, news and much more. Popular apps range from social media, photo editing to fitness and education tools.

As a brand, these mobile apps are an opportunity to connect with students as they travel the campus. Traditional forms of advertising

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Coke Zero Brings Back Their Drinkable Billboard

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials, Media Planning | No Comments

Classes are in session, and with that comes the excitement for the upcoming football season. Tens of thousands of college students along with other enthusiastic fans will be in attendance to root for their respective teams. Thousands more will be tuning in via television, which presents an opportune time to sample your product with the college market. This is exactly what Coke Zero aims to do.

It’s said that Coke Zero was created for men because they were turned off … Read more