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DNA of Millennials

Surprising Shopping Habits Millennials Embrace

By | DNA of Millennials | No Comments

The constant emails and notifications from retailers may seem annoying for some, but millennials embrace it. According to a new study from Euclid Analytics, this generation really enjoys interactions from brands as they shop. 74% of survey participants said they were down to receive messages on their phones during a store visit, while 81% of respondents said they were open to stores being in touch (text or email) after the shopping trip.
The desire to keep in touch with stores … Read more

Capturing Millennials at Music Festivals

By | DNA of Millennials | One Comment

Flower headbands, good music and fun in the sun mean festival season is here. This also means millennials will be flocking to different cities across the nation to see their favorite musical artists. It’s an opportune time for brands to court this market through activations, social sharing and more. One of the most popular festivals is Coachella and the WSJ called it an event, “filled with a marketer’s dream: throngs of influential, open-minded and ready-to-spend millennials with plenty of time … Read more

Driving Factors for Millennial’s Retail Decisions

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The buying power that millennials have entices brands and retailers of all industries. There are about eighty million millennials in America and they represent about one fourth of the entire population with $200 billion in annual buying power. Despite this, companies have been struggling to connect with them through advertising and capture their attention. They’re different from their parents and previous generations so retailers have had to approach them differently. Below are key factors to keep in mind that differentiate … Read more

Attract New Hires with Creativity

By | Buying Power of Millennials, Campus Advertising, DNA of Millennials, Engaging Millennials | No Comments

Students go to college to earn a degree and pursue their dreams. They’re doing all of this work in hopes to get noticed by employers and vie for a position upon graduation. It’s an exciting, yet scary time for students. Not all employers are making themselves visible to the college market, but GE is stepping outside of the box to attract this demographic.

GE is thought to be your parent’s company, which means people think that it’s old school and … Read more

Coke Zero Brings Back Their Drinkable Billboard

By | Buying Power of Millennials, Campus Advertising, DNA of Millennials, Engaging Millennials, Media Planning & Media Buying | No Comments

Classes are in session, and with that comes the excitement for the upcoming football season. Tens of thousands of college students along with other enthusiastic fans will be in attendance to root for their respective teams. Thousands more will be tuning in via television, which presents an opportune time to sample your product with the college market. This is exactly what Coke Zero aims to do.

It’s said that Coke Zero was created for men because they were turned off … Read more

Why Instagram is Important

By | Buying Power of Millennials, DNA of Millennials, Engaging Millennials | No Comments

Facebook conducted a survey to understand the reasons why millennials are so obsessed with Instagram. Yes, they are not as active on Facebook as people may think, but they definitely love Facebook owned Instagram. After surveying millennials in 7 countries, Facebook uncovered the following results.

Millennials want visuals rather than text. They want pictures to depict what a brand represents rather than a typical ad. They also want to be able to view a lot of content and scroll fast. … Read more

Advertising is Increasingly Relevant to Millennials

By | Buying Power of Millennials, DNA of Millennials, Engaging Millennials | No Comments

According to new research from Axicom, millennials are more likely to believe advertising is becoming more relevant to them. The survey found that perceived relevancy of ads decreases as a consumer ages, which means the prime time to target this generation is now. Advertisers need to craft authentic messages with emotional resonance and deliver those messages on a consistent, personalized level to consumers across multiple platforms.

1. Set the mood

Get consumers to bond over a universal human experienceRead more

OOH is Effective in Driving Back-to-School Dollars

By | Buying Power of Millennials, Campus Advertising, DNA of Millennials, Engaging Millennials | No Comments

Retailers rake in the dollars during back-to-school and college shopping. Holiday shopping is the highest spending period, but back-to-school shopping comes in second with an estimated $68 billion to be spent in the next few weeks. According to NRF, 41% of college shoppers plan to use their smartphone to research products and compare prices, and 46% of tablet users will do the same. When it comes to making the purchase, 31% will buy products on their smartphone and 35% … Read more

Millennials are E-Commerce Shoppers

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Millennials remain the key age demographic for online commerce, spending more money online in a given year than any other age group. This age group spends around $2,000 annually on e-commerce, and this a major stat since they are most likely making less money than older adults. By 2020, they will compromise nearly half of the U.S. workforce and by 2025 that number will swell to 75%.

This group has always been comfortable with online shopping, so it’s strategic as … Read more

Social Media CMOs Talk About How to Target Millennials

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Executives from the top social media platforms sat down recently and discussed how to reach millennials. This generation is sometimes seen as hard to truly target and understand. Brands struggle to keep their attention and it’s not that this generation doesn’t like brands, it’s that they are not fond of advertising. This means brands and advertisers have to get creative and approach it differently. The speakers suggested focusing on how to use digital media and building marketing strategies around that. … Read more