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University

Effective Ways to Promote Advocacy Campaigns on Campus

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials, University | No Comments
 

Let’s take a trip down memory lane when we used to open the cereal box and find cool prizes inside as a kid. These were the simple, yet exciting joys we experienced as little ones.  An advocacy group in Canada took the entire opposite approach andgave people chills when they opened their cereal boxes.

Targeting college students to promote the dangers of drunk driving, the group gave out free boxes of cereal on campus. The catch is that instead

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Attract Students During an Election Year

By | Buying Power of Millennials, Campus Advertising is Our Business, College Advertising Campaigns that Engage Millennials, DNA of Most Millennials, University | No Comments

It’s election year and there’s been a lot of talk about millennial voters and the impact they have on elections. This entices politicians, brands and companies alike to get their name in front of this generation. With the busy lives that students leads, one of the best tactics is to literally be where they are, which is on campus. As a brand, you may want to remain neutral with political party affiliation, but it is a great opportunity to engage

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