DIGITAL RECRUITING CAMPAIGN

U.S. Army Recruiting Command

MSSmedia serves as a strategic media partner to the U.S. Army Recruiting Command providing traditional and digital advertising services throughout  the 1st Brigade. To maximize on their “mission…to recruit the enlisted, non-commissioned and officer candidates for service in the United State Army and Army Reserve,” we delivered messaging to the college demographic within the region utilizing outdoor signage and mobile geo-targeted advertisements. The success of the recruitment campaign returned a lift in engagement and millions of impressions delivered to the targeted Gen Z audience within the region.

TARGET LOCATIONS

New England

Mid-Atlantic

Baltimore

New York City