MOBILE + DIGITAL

MSSmedia is partnered with a proprietary mobile partner to deliver in-app mobile ads. Precise, location-based targeting with geofencing technology. Mobile ads are delivered nationally in over 100,000 apps, including Pandora, Weather Channel, and ESPN.

LOCATION-BASED TARGETING

Deliver ads to your target market based on location and proximity. With geofencing technology, ads can be delivered on the local level to a specific campus, or more broadly to a city or region.

BEHAVIORAL-BASED TARGETING

Enhance your campaign by delivering ads directly to your intended market. Behavior-based targeting analyzes location data collected from a user’s cell phone to categorize the recipient of your mobile ad into categories such as Soccer Moms, Pizza Lovers, and Commuters.

3.6

average hours a day spent using a smartphone

48%

of consumers are more likely to engage with a mobile ad after seeing an outdoor ad first

150

average times per day a college student checks their smartphone

89%

of mobile usage occurs inside apps