WHY OUTDOOR?

Outdoor advertising, also referred to as out-of-home media, generates repeated exposure, delivering your message over and over again. Outdoor advertising also has another significant advantage, which is its low cost, opening the door for all advertisers – small or large. According to the Outdoor Advertising Association of America, outdoor advertising is 80% less expensive than TV, 60% less expensive than newspapers and 50% less expensive than radio.

Outdoor vs. Traditional Advertising (print, radio, tv)

Ability to Target by Geography:
If you are targeting your marketing efforts toward an audience that lives or works in a particular region, Outdoor allows you to accomplish this more effectively than other alternatives.

Visual Impact over Radio and Newspaper:
Radio has no element, while Newspaper is limited to its ability to include high-resolution graphics and color in your advertising message. Outdoor, by contrast, can provide extremely high-resolution images to deliver your message with a high impact.

Frequency:
Outdoor messages are seen repeatedly by commuters who pass by the message every day. A television, newspaper or magazine advertisement is often only viewed once.

Low Cost:
By far, the most compelling reason to use Outdoor is its low cost relative to other choices. CPM or “Cost per Thousand” (Roman Numeral M= 1,000) is a common term used by advertisers to measure the cost of reaching an audience of 1,000. Most advertising mediums have CPMs of anywhere from $30 to $150. Outdoor, by comparison has a CPM of $2 to $5.

WHY THE COLLEGE MARKET?

With more than 18 million people between the ages of 18 and 30 in the United States, there’s no wonder why the college market is an ideal target. With a buying power of over $400 billion dollars, college students are by far the most influenced demographic. America’s higher-ed students are a demographic that represents every ethnic, social, and economic background. College students are a significant market for targeted products and services for two primary reasons:

• Students are beginning to form brand opinions and brand loyalties which they will carry with them for the rest of their lives.
• Students spend discretionary income on themselves rather than on families.

18-30 Demographics

Spending Power:
With an excessive amount of disposable income, college students have a tendency to shop for anything and everything.

Age Stability:
This demographic is composed of almost exclusively 18-30 year olds, making marketing easy by tailoring your message to your target.

Cost Effective:
The most effective college marketing strategies don’t have to be the flashiest nor most expensive. Outdoor advertising is
the most cost effective and the only form of advertising that can be seen 24 hours a day, 7 days a week.