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To Digital or Not to Digital: The Mobile Piece

By | Food for Thought, Mobile Advertising | No Comments
Written by Barbara Gretsch & Hannah Wendell, April 26, 2019

Although some may question the importance of including digital advertising into their media mix, there should be no debate: Digital advertising is a necessity, and its importance will only continue to grow.

 

As research shows, US digital advertising spend in 2019 is said to topple $130 billion. Who will be the largest digital ad sellers for this? Well, Google and Facebook of course (Amazon climbing to a close … Read more

How To Reach Gen Z During Spring Break

By | Generation Z, Mobile Advertising, Social Media Advertising | No Comments
Charlotte Zoda, March 25, 2019

Though there is a debate on where Generation Z ends and the Millennial Generation begins, those at the end of the spectrum for Gen Z (born 1997-2012) are already starting to graduate college. Gen Z is on the way to becoming one of the largest generations (about 32% of the population) and with that comes spending power. Spring Break comes as a welcomed distraction for most students, but how do you … Read more

Super Bowl LIII & Social Media Advertising

By | Social Media Advertising | No Comments
Daniela Quiroga, January 17, 2019

As this year’s Super Bowl approaches, marketers are reminded of the staggering figures big brands spend on advertising ($5.23 million average for a 30 second ad).  These numbers continue to rise through the years and there’s no surprise there. However, there are some new trends and strategies that are worth analyzing, such as the use of social media as leverage.

 

While TV commercials and the halftime show get the publicity, consumer engagement … Read more

March Madness: Game-Time for Mobile Advertising

By | Mobile Advertising | No Comments

Danielle Janke, March 9, 2018

March Madness: The three-week college basketball tournament that turns Corporate America into the most unproductive group that we will see all year long. It has shown to be the most popular sporting event after all professional post-season championships and has raked in billions of ad revenue in the last 10 years.

 

So for you mobile advertisers, this is the perfect time for you to leverage the passion of the fans while they work during … Read more

Guidelines for Creating a Successful Outdoor Ad

By | Food for Thought | No Comments
 Charlotte Zoda, February 28, 2019.

For large format signage that can be seen 24/7, you definitely want to the take time to design a compelling outdoor ad. You may not think there are golden rules to creating and designing an outdoor ad, but there are certain guidelines to follow to ensure that your ad is seen (and remembered!)

  • Less is More: People are on the move and 6 seconds is all you have to make an impression. Make
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