All Posts By

MSSmedia

To Digital or Not to Digital: The Mobile Piece

By | Food for Thought, Mobile Advertising | No Comments
girl looking at digital advertising
Written by Barbara Gretsch & Hannah Wendell, April 26, 2019

Although some may question the importance of including digital advertising into their media mix, there should be no debate: Digital advertising is a necessity, and its importance will only continue to grow.

 

As research shows, US digital advertising spend in 2019 is said to topple $130 billion. Who will be the largest digital ad sellers for this? Well, Google and Facebook of course (Amazon climbing to a close third). By the way, $93.25 billion of this digital ad spend is earmarked for mobile advertising. That’s right, ads being shown on your mobile devices. Face it, society spends a lot of time on their phones. Therefore, why not spend media dollars on digital advertisements served to those devices? These digital advertising capabilities are giving marketers more power than ever to target with granular specificity while diminishing wasted ad spend. Ads are served to the intended audience, the intended demographic, and the intended location while in their audience member’s hands. Why wouldn’t you put money behind that?

 

Today, every generation is impacted by digital ads and the speed of technological change. In a time of “innovate or die”, all businesses need to evaluate current marketing strategies to ensure digital media is an active part of the mix.  Take advantage of what the digital marketing world has to offer. Explore all your options and market effectively.

How To Reach Gen Z During Spring Break

By | Generation Z, Mobile Advertising, Social Media Advertising | No Comments
Charlotte Zoda, March 25, 2019

Advertising to Generation Z During Spring BreakThough there is a debate on where Generation Z ends and the Millennial Generation begins, those at the end of the spectrum for Gen Z (born 1997-2012) are already starting to graduate college. Gen Z is on the way to becoming one of the largest generations (about 32% of the population) and with that comes spending power. Spring Break comes as a welcomed distraction for most students, but how do you capture the attention of these “digital natives” as they make plans with friends and travel across the world?

 

Promo Items and Merchandise

Passing out shirts or sunglasses to the Spring Break masses may feel archaic, but it’s a simple way to create brand awareness. Gen Z often prefer a cool product over a cool experience. Putting in extra thought and time in your promo item could really pay off in the long run.

 

Social Media

Snapchat, Instagram, and YouTube rank at the top for most popular social media platforms for this generation. They’re creating new industry standards, such as the 6-second pre-roll ads. They’re looking for influencer and peer recommendations on products, where to eat, and interesting places to visit. Companies should cross-promote branded content where these users spend the most time.

 

Mobile Advertising

The average smartphone usage with this generation is higher than on any other device, which is 15.4 hours per week. On average people spend about 89% of their time within apps, like streaming Spotify at the beach. Therefore, it’s key to leverage in-app advertising. It is also key to have a mobile-optimized and user-friendly website to further connect with this audience, to engage them where they are spending their time.

 

More research and studies will come out as this group continues to age, looking at how they impact purchasing power and develop brand loyalties. Current attitudes may shift, but one thing is certain: a well developed multi-channel marketing plan is a must. Spring Break may be only two weeks in the spring, but the opportunity to reach this young demographic is all year long.

Super Bowl LIII & Social Media Advertising

By | Social Media Advertising | No Comments
Daniela Quiroga, January 17, 2019

Superbowl Advertisements and Media

As this year’s Super Bowl approaches, marketers are reminded of the staggering figures big brands spend on advertising ($5.23 million average for a 30 second ad).  These numbers continue to rise through the years and there’s no surprise there. However, there are some new trends and strategies that are worth analyzing, such as the use of social media as leverage.

 

While TV commercials and the halftime show get the publicity, consumer engagement happens on social media.  Throughout the duration of the Superbowl, social media is on fire with buzz of the Super Bowl, with people commenting on things as they happen and sharing their views.  However, in the weeks prior to this event, people are creating expectations and planning parties around it – all on social media platforms.

 

This is a huge opportunity for any business looking for online engagement and conversions.  These weeks and days prior to the Super Bowl, are a powerful time for brands to up their game and ramp up their creativity to get the attention of the millions of people.  This is a new phenomenon almost comparable to a holiday, where the real marketing action happens before.

 

Interacting on social media during this time is not only key, but also expected.  More and more, brands are understanding that traditional rules of self-promotion and publicity are changing, and that engaging with their audiences on social media is not only powerful but necessary to stay relevant.

March Madness: Game-Time for Mobile Advertising

By | Mobile Advertising | No Comments

Danielle Janke, March 9, 2018

March Madness: The three-week college basketball tournament that turns Corporate America into the most unproductive group that we will see all year long. It has shown to be the most popular sporting event after all professional post-season championships and has raked in billions of ad revenue in the last 10 years.

 

So for you mobile advertisers, this is the perfect time for you to leverage the passion of the fans while they work during the bulk of game play. Why? They turn to their smart phones to check scores and keep up on where they stand when it comes to their brackets (probably ones they created in-office).

 

Take advantage of those who participate by targeting young professionals in your DMA; nearly 40% of 35 – 49 year olds use their mobile device to engage with the tournament.  Gaming and sports are common app categories during the tournament, so serving your ad through a mobile in-app platform is your ticket to getting straight into their hands.

 

Of course we can’t forget the college demo – we already know that millennials are on their phones constantly, and 89% of their usage is in-app. Geofence the Universities in your area to keep your brand top of mind. Also think about fencing sports bars, grocery and liquor stores.

 

Cleverly tying in themed content wouldn’t hurt either. Look for points of connection between your brand and the action unfolding on and off the court. If you can reasonably tie something your company or brand does with some part of the tournament, you will become more relevant to your demo, and they’ll be more likely to engage with your ad.

 

So get to it, advertisers.  Mobile seems to be the obvious choice this March Madness Season.

May the best team (and brand) win!

Guidelines for Creating a Successful Outdoor Ad

By | Food for Thought | No Comments
 Charlotte Zoda, February 28, 2019.

For large format signage that can be seen 24/7, you definitely want to the take time to design a compelling outdoor ad. You may not think there are golden rules to creating and designing an outdoor ad, but there are certain guidelines to follow to ensure that your ad is seen (and remembered!)

  • Less is More: People are on the move and 6 seconds is all you have to make an impression. Make those 6 seconds count with a strong message, not multiple messages.
  • Copy: Avoid tracking your letters too closely, it’ll be hard to read from a distance. Don’t forget about front. Script, or very thin typefaces, may be difficult to read from far away.
  • Color Selection: There’s a psychology behind colors (Red= love, power, danger vs. Yellow = happiness, energy, joy). Be mindful of color contrast with the copy to improve readability.
  • Images: Use strong images against simple backgrounds to create a more high-impact visual and improve viewer recall.
  • Location Location Location: Keep in mind where the ad is going to be placed. Get creative with the local environment. Let college students know your shop is just up the street.

Rules are meant to be broken but following these simple guidelines will definitely help your ad stand out. Outdoor advertising is a great way to promote brand awareness, increase exposure, and works well with other marketing tactics. This is how a potential new customer will first discover your brand. Make it count.

Call Now ButtonCALL NOW