Written by Barbara Gretsch & Hannah Wendell, April 26, 2019
Although some may question the importance of including digital advertising into their media mix, there should be no debate: Digital advertising is a necessity, and its importance will only continue to grow.
As research shows, US digital advertising spend in 2019 is said to topple $130 billion. Who will be the largest digital ad sellers for this? Well, Google and Facebook of course (Amazon climbing to a close … Read more