Developing SMART Marketing Goals for Your Digital Advertising Campaign
How Student Housing Properties Can Develop Marketing Goals [Includes 2 Free Goal Setting Templates]
Written by: Barbara Gretsch In today’s market, advertising your student housing property is a necessity. For industry professionals, the competitive landscape has become increasingly crowded in recent years. Marketplace competition is based on many factors, including convenience, amenities, privacy, pricing, space, fewer distractions, and the opportunity to gain real-life experience. How do student...
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student walking on campus
Campus Advertising Campaigns: The Top 3 Things to Know
Each fall, millions of students attending U.S. colleges and universities contribute over 400 billion dollars in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to capture the attention of these Millennial and Gen Z buyers. For over 15 years, MSSmedia has been working with clients to help execute successful campus campaigns and tap into this...
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Suicide Prevention Campaigns & Tips To Increase Awareness with OOH Advertising
Suicide is a leading cause of death, with nearly 800,000 deaths around the world every year, according to the World Health Organization. The Centers for Disease Control and Prevention states that it is the tenth leading cause of death in the United States, claiming 47,000 lives in 2017 alone. While it isn't an easy or comfortable topic to talk about, recent years have drawn a greater awareness to like...
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Advertising for Spring Break
What is Back-to-College Advertising?
Back to school time is around the corner, which means that businesses and retailers need to start thinking of the best marketing and advertising strategies to target students on campuses nationwide. Back to School advertising campaigns contribute to more than 15 percent of annual retail sales. So, as brands, it is our chance to increase brand awareness through targeted out-of-home (OOH) and out-of-the-box...
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