Campus Advertising

How To Reach Gen Z During Spring Break
Though there is a debate on where Generation Z ends and the Millennial Generation begins, those at the end of the spectrum for Gen Z (born 1997-2012) are already starting to graduate college. Gen Z is on the way to becoming one of the largest generations (about 32% of the population) and with that comes spending power. Spring Break comes as a welcomed distraction for most students, but how do you...
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March Madness: Game-Time for Mobile Advertising
March Madness: The three-week college basketball tournament that turns Corporate America into the most unproductive group that we will see all year long. It has shown to be the most popular sporting event after all professional post-season championships and has raked in billions of ad revenue in the last 10 years.   So for you mobile advertisers, this is the perfect time for you to leverage...
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Colleges’ Newest Market: Generation Z
For us all, life moves on. Millennials are beginning to make their way in the real world, leaving college behind.  A younger crowd is taking the stage.  Generation Z has entered the college era.  These young people are the newest candidates for loans, credit cards, real estate leases, and more.  Their attention is not only captured by traditional advertisements, but they are completely at home with...
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Back-to-School Advertising: Not Just a Season
While “Back-to-School” season is commonly considered the months where college students get back into the swing of things after  summer break, marketing for this time period should not be considered a flash in time.   Not only do preparations for Back-to- School (B2S) begin as early as June for these age groups, but so does the purchasing. As a marketer your best knowledge is to understand...
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College Marketing: Advertise on University Campuses
College students represent one of the most valuable target markets. While in school, they are making their own purchasing decisions for the first time, which makes them impressionable for brands. If businesses can connect with students early on, they can form brand loyalties that will continue for the rest of the consumer’s life. It is an investment for brands to target this tech-savvy, educated...
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Surprising Shopping Habits Millennials Embrace
The constant emails and notifications from retailers may seem annoying for some, but millennials embrace it. According to a new study from Euclid Analytics, this generation really enjoys interactions from brands as they shop. 74% of survey participants said they were down to receive messages on their phones during a store visit, while 81% of respondents said they were open to stores being in touch...
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Advertising During a College Football Rivalry
Some of the biggest college football rivalry games are happening and this can rally an entire campus to come together against a common enemy. There are the pre-gam bonfires, smack talk and more to get people riled up for the big games. Facebook has joined in on the fun by offering temporary college themed badgesto go on profile pictures. This lets students show their school pride and let everyone...
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Colleges Are Being Transformed by Mobile Apps
Today’s students have more technology than 30 years ago. Cellphones, tablets, laptops and more are commonplace on a college campus. With these devices come a multitude of mobile apps that open students up to a wealth of information from entertainment, news and much more. Popular apps range from social media, photo editing to fitness and education tools. As a brand, these mobile apps are an opportunity...
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Attract New Hires with Creativity
Students go to college to earn a degree and pursue their dreams. They’re doing all of this work in hopes to get noticed by employers and vie for a position upon graduation. It’s an exciting, yet scary time for students. Not all employers are making themselves visible to the college market, but GE is stepping outside of the box to attract this demographic. GE is thought to be your parent’s company,...
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Coke Zero Brings Back Their Drinkable Billboard
Classes are in session, and with that comes the excitement for the upcoming football season. Tens of thousands of college students along with other enthusiastic fans will be in attendance to root for their respective teams. Thousands more will be tuning in via television, which presents an opportune time to sample your product with the college market. This is exactly what Coke Zero aims to do. It’s...
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