OUR BLOG:

DIGITAL ADVERTISING

Developing SMART Marketing Goals for Your Digital Advertising Campaign
How Student Housing Properties Can Develop Marketing Goals [Includes 2 Free Goal Setting Templates]
Written by: Barbara Gretsch In today’s market, advertising your student housing property is a necessity. For industry professionals, the competitive landscape has become increasingly crowded in recent years. Marketplace competition is based on many factors, including convenience, amenities, privacy, pricing, space, fewer distractions, and the opportunity to gain real-life experience. How do student...
Read more
student walking on campus
Campus Advertising Campaigns: The Top 3 Things to Know
Each fall, millions of students attending U.S. colleges and universities contribute over 400 billion dollars in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to capture the attention of these Millennial and Gen Z buyers. For over 15 years, MSSmedia has been working with clients to help execute successful campus campaigns and tap into this...
Read more
Improve Your SEO with MSSmedia
Digital Advertising: SEO in 3 Simple Steps
As we head into a more digital era, the term “SEO” is one that is often brought up. SEO, or Search Engine Optimization, is the practice of increasing both the quality and quantity of website traffic as well as exposure to your brand, through non-paid “organic” search engine results. Although some various technologies and programs help with SEO, such as crawlers, which we will address later, there is...
Read more
Mobile Advertising with MSSmedia
How Digital Advertising is Changing Consumer Habits
  The way we shop for products today is drastically different than it was a decade ago. We no longer have to go to the grocery store to buy shampoo and toothpaste or the department store for jeans and a T-shirt. Today, we have digital convenience and can have everything delivered to us in the comfort of our homes. Efficient ordering processes and quick delivery have become necessities for brands...
Read more