OUR BLOG:

DIGITAL ADVERTISING

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Campus Advertising Campaigns: The Top 3 Things to Know
Each fall, millions of students attending U.S. colleges and universities contribute over 400 billion dollars in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to capture the attention of these Millennial and Gen Z buyers. For over 15 years, MSSmedia has been working with clients to help execute successful campus campaigns and tap into this...
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Digital Advertising: SEO in 3 Simple Steps
As we head into a more digital era, the term “SEO” is one that is often brought up. SEO, or Search Engine Optimization, is the practice of increasing both the quality and quantity of website traffic as well as exposure to your brand, through non-paid “organic” search engine results. Although there are various technologies and programs that help with SEO, such as crawlers, which we will address later,...
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How Digital Advertising is Changing Consumer Habits
  The way we shop for products today is drastically different than it was a decade ago. We no longer have to go to the grocery store to buy shampoo and toothpaste or the department store for jeans and a T-shirt. Today, we have gone digital and can have everything delivered to us in the comfort of our homes. Efficient ordering processes and quick delivery have become necessities for brands and...
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How To Increase College Enrollment Through Advertising
Despite the growing number of majors and universities throughout the United States, college enrollment has experienced a decrease in the last year, per the National Student Clearinghouse Research Center. Here at MSSmedia, we deliver college recruitment campaigns that help increase student enrollment, in addition to promoting majors and recreational activities on campuses. For example, we ran an out-of-home...
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