Digital Advertising

Digital Advertising: SEO in 3 Simple Steps
As we head into a more digital era, the term “SEO” is one that is often brought up. SEO, or Search Engine Optimization, is the practice of increasing both the quality and quantity of website traffic as well as exposure to your brand, through non-paid “organic” search engine results. Although there are various technologies and programs that help with SEO, such as crawlers, which we will address later,...
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How Digital Advertising is Changing Consumer Habits
  The way we shop for products today is drastically different than it was a decade ago. We no longer have to go to the grocery store to buy shampoo and toothpaste or the department store for jeans and a T-shirt. Today, we have gone digital and can have everything delivered to us in the comfort of our homes. Efficient ordering processes and quick delivery have become necessities for brands and...
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How Digital Advertising Can Reduce Food Waste
Most people don’t realize how much food they throw away every day. Did you know approximately 1.3 billion tons of food is wasted every year? Food waste has become a controversial issue, so restaurants, grocery stores and the federal government are adopting strategies to reduce it in the United States (as well as internationally). Even digital marketing companies have explored unconventional ways to...
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How To Increase College Enrollment Through Advertising
Despite the growing number of majors and universities throughout the United States, college enrollment has experienced a decrease in the last year, per the National Student Clearinghouse Research Center. Here at MSSmedia, we deliver college recruitment campaigns that help increase student enrollment, in addition to promoting majors and recreational activities on campuses. For example, we ran an out-of-home...
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How to Effectively Use Social Media in the Public Health Space
When we think about social media marketing, the public health space rarely comes to the top of our minds. However, using social media platforms to raise public awareness in public health campaigns cannot be overlooked. In this article, we will cover how the two can go hand in hand. Let’s start with defining public health. What is public health? We define public health as “the science...
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10 Tips for Advertising to Millennials
As we all know, millennial generations are critically important to the Media and Communications industries. Some people don’t get them, others excuse them, but in order to successfully engage with them the best thing to do is to fully understand who they are and what they want. So, what is a Millennial? The definition of a millennial is not unanimous. However, it usually refers to the age range...
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To Digital or Not to Digital: The Mobile Piece
Although some may question the importance of including digital advertising into their media mix, there should be no debate: Digital advertising is a necessity, and its importance will only continue to grow.   As research shows, US digital advertising spend in 2019 is said to topple $130 billion. Who will be the largest digital ad sellers for this? Well, Google and Facebook of course...
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Super Bowl LIII & Social Media Advertising
As this year’s Super Bowl approaches, marketers are reminded of the staggering figures big brands spend on advertising ($5.23 million average for a 30 second ad).  These numbers continue to rise through the years and there’s no surprise there. However, there are some new trends and strategies that are worth analyzing, such as the use of social media as leverage.   While TV commercials...
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March Madness: Game-Time for Mobile Advertising
March Madness: The three-week college basketball tournament that turns Corporate America into the most unproductive group that we will see all year long. It has shown to be the most popular sporting event after all professional post-season championships and has raked in billions of ad revenue in the last 10 years.   So for you mobile advertisers, this is the perfect time for you to leverage...
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Why Instagram is Important
Facebook conducted a survey to understand the reasons why millennials are so obsessed with Instagram. Yes, they are not as active on Facebook as people may think, but they definitely love Facebook owned Instagram. After surveying millennials in 7 countries, Facebook uncovered the following results. Millennials want visuals rather than text. They want pictures to depict what a brand represents rather...
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