Generation Z

Audio Advertising 101
In today’s digital world, traditional advertising methods are no longer enough to maintain competitive in the media and marketing space. Every day, people consume advertisements through a variety of content and streaming platforms. They easily absorb their information through streaming advertisements, whether watching shows and movies on Hulu, or even listening to music or podcasts on Pandora and Spotify....
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Using OOH To Increase Suicide Prevention Awareness
Suicide is a leading cause of death, with nearly 800,000 deaths around the world ever year, according to the World Health Organization. In fact, the Centers for Disease Control and Prevention states that it is the tenth leading cause of death in the United States, claiming 47,000 lives in 2017 alone. While it isn’t an easy or comfortable topic to talk about, recent years have drawn a greater awareness...
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Behind The Scenes Of Back-To-College
Back-to-college time is around the corner, which means that businesses and retailers need to start thinking of the best marketing and advertising strategies to target students on campuses nationwide. In fact, back-to-college campaigns contribute to more than 15 percent of annual retail sales. So, as brands, it is our chance to increase brand awareness through targeted out-of-home (OOH) and out-of-the-box...
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The 5 Biggest Mistakes that Campus Advertisers Make
Each fall, millions of students attending U.S. colleges and universities carry more than $400 billion in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to get in front of millennial buyers.  At MSSmedia, we’ve worked with both advertisers and universities to run successful back-to-college campaigns for 15 years. We are college marketing experts...
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10 Tips for Advertising to Millennials
As we all know, millennial generations are critically important to the Media and Communications industries. Some people don’t get them, others excuse them, but in order to successfully engage with them the best thing to do is to fully understand who they are and what they want. So, what is a Millennial? The definition of a millennial is not unanimous. However, it usually refers to the age range...
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How to Advertise to Generation Z & Millennials
In today’s campus advertising world, knowing how to speak to millennial generations like Gen Z is crucial to your success. But, what exactly does it take to get through to them? Be Authentic Generation Z and other millennial audiences tend to be less receptive to the “standard” advertising tricks. Digital natives like Gen Z might not even pay attention to a print advertisement when...
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Back-To-School College Advertising: The Complete Guide 2019
Believe it or not, the end of summer is not too far away. Soon enough, millennial students will be moving back on campuses across the nation. Even though August and September still feel far away, starting to think about back-to-college campus advertising is crucial to success when those months roll around. But why should business think about advertising to millennials in the first place? Well, there...
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To Digital or Not to Digital: The Mobile Piece
Although some may question the importance of including digital advertising into their media mix, there should be no debate: Digital advertising is a necessity, and its importance will only continue to grow.   As research shows, US digital advertising spend in 2019 is said to topple $130 billion. Who will be the largest digital ad sellers for this? Well, Google and Facebook of course...
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How To Reach Gen Z During Spring Break
Though there is a debate on where Generation Z ends and the Millennial Generation begins, those at the end of the spectrum for Gen Z (born 1997-2012) are already starting to graduate college. Gen Z is on the way to becoming one of the largest generations (about 32% of the population) and with that comes spending power. Spring Break comes as a welcomed distraction for most students, but how do you...
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Unbound: The Rise of Generation Z
“With a huge shift in the type of media consumed and platforms being used by Generation Z, we discuss the strategies, platforms and tactics that will drive engagement within this important demographic.”   Speakers: Sameer Deen, SVP Digital – Univision Dan Perry, Managing Director – LATAM, Vice Sergio Cisneros, Head of Brand Strategy – VIX Media Justin Reilly, Head of Customer...
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