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Today’s post in our successful campus media campaigns series explores how the University of Central Florida's Green Dot initiative is reaching tens of thousands of students with compelling messaging, driving awareness and education around power-based personal violence. Learn how campus advertising can create awareness and drive action for your program or organization.

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Social media habits of college students (college students using smartphones & laptops)

Social Media Habits of College Students by Platform: Instagram

Social media marketing plays a vital role in university advertising campaigns. To succeed in this arena, campus advertisers must understand where and how to use their digital media dollars. Join us...

Live campaign image - TIAA bus card on USC bus.

Successful Campus Media Campaigns: Towson University's ATOD

Today’s post in our successful campus media campaigns series explores how Towson University's Alcohol, Tobacco and Other Drug (ATOD) Prevention Center is reaching tens of thousands of students with...

Higher Education Digital Marketing Agencies - Are They Worth It?

Recruiting college students is challenging at the best of times. Today’s university marketing departments are facing a tumultuous environment and an extremely competitive marketplace. Enlisting the...