Campus Advertising Digital Advertising Media Planning + Buying Millennials + Generation Z Public Relations Social Media Advertising
3 Areas of Focus for Corporate Communications in the Time of Crisis: COVID-19
Written by: Barbara Gretsch and Rebecca Astorga Updated: 5/18/2020 Work in the time of Coronavirus for most, if not all, small businesses have been anything but smooth. To write that we transitioned without hiccups would be dishonest. Yet here we are, more than a month later and, truthfully, each team-member has acclimated to their new normal and working from home (or #WFH, as is trending on...Read more
What is Affiliate Marketing in PR?
Written by Rebecca Astorga We are living in the age of information overload. Huge volumes of information are continually being created and instantly disseminated in today's digital age. How does this heavy and constant flow of information affect the Public Relations (PR) industry in which an editorial feature that once stood firmly on its own is no longer the benchmark for PR success? The answer...Read more
What is Public Relations in Local Governments?
According to Trading Economics, the U.S. economy grew by 2.1 percent in the second quarter of 2019. As a result of this growth, local governments and non-governmental organizations keep contributing to the overall quality of life with increased job opportunities and improved cultural environments. So, how can local governments promote their economic development and the successes that have...Read more