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PUBLIC RELATIONS

Communications in the Time of Crisis
Corporate Communications in the Time of Crisis: COVID-19
Written by: Barbara Gretsch and Rebecca Astorga Updated: 6/18/2020 Adjusting to the New Normal (#WFH) Work during the Coronavirus pandemic for most, if not all, small businesses has been anything but smooth. To write that we at MSSmedia have transitioned without hiccups would be dishonest. Yet here we are, more than a month later and each team member has acclimated to their new...
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Trends in Digital PR
What is Affiliate Marketing in PR?
Written by Rebecca Astorga We are living in the age of information overload. Huge volumes of information are continually being created and instantly disseminated in today's digital age. How does this heavy and constant flow of information affect the Public Relations (PR) industry in which an editorial feature that once stood firmly on its own is no longer the benchmark for PR success? The answer...
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a solid pr plan
What is Public Relations in Local Governments?
According to Trading Economics, the U.S. economy grew by 2.1 percent in the second quarter of 2019. As a result of this growth, local governments and non-governmental organizations keep contributing to the overall quality of life with increased job opportunities and improved cultural environments. So, how can local governments promote their economic development and the successes that have...
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