Category

Social Media Advertising

How To Reach Gen Z During Spring Break

By | Generation Z, Mobile Advertising, Social Media Advertising | No Comments
Charlotte Zoda, March 25, 2019

Though there is a debate on where Generation Z ends and the Millennial Generation begins, those at the end of the spectrum for Gen Z (born 1997-2012) are already starting to graduate college. Gen Z is on the way to becoming one of the largest generations (about 32% of the population) and with that comes spending power. Spring Break comes as a welcomed distraction for most students, but how do you … Read more

Super Bowl LIII & Social Media Advertising

By | Social Media Advertising | No Comments
Daniela Quiroga, January 17, 2019

As this year’s Super Bowl approaches, marketers are reminded of the staggering figures big brands spend on advertising ($5.23 million average for a 30 second ad).  These numbers continue to rise through the years and there’s no surprise there. However, there are some new trends and strategies that are worth analyzing, such as the use of social media as leverage.

 

While TV commercials and the halftime show get the publicity, consumer engagement … Read more