How to advertise to college students
There are many ways to advertise to college students from online to outdoor to traditional advertising, such as newspapers or radio. At MSSmedia, we have been successfully delivering marketing campaigns, both regionally and nationally, for more than 15 years geared toward college students. We’ve done the market research and know the college market like the back of our hand. For example, one of our most successful back-to-college advertising campaigns, Victoria’s Secret PINK, launched at West Virginia University in Fall 2018 and featured OOH advertisements that increased brand engagement and in-store sales. Another significant campaign we helped develop was to promote the new Target store in close proximity to students at Ohio State University, thus driving traffic, create brand loyalty, and ultimately position the brand as the top-of-mind brand for home goods, supplies, clothes, etc.
Engage with the audience EARLY
Be the first to arrive on college campuses! Come August, colleges and universities will be filled with students returning to their dorms, social organizations and classes. Back-to-college season gives brands an advantageous opportunity to gain visibility and influence action in the college market through their campus ads, whether on transit shelters or kiosks! MSSmedia has been the leading provider of outdoor advertising solutions for colleges and universities in the nation, reaching millions of students through our OOH installments in California, Florida, Texas and various other states.
One of the most effective advertising mediums for students during back-to-college season is transit advertising. But what is it exactly? Transit Advertising is as an advertisement placed in or on modes of public transportation, from buses to shuttles, or public transportation areas, such as inside a bus station. Through transit advertising, brands are able to target students, who are often on-the-go in-between classes or on their way to recreational activities, thus increasing brand awareness and impressions. MSSmedia provided bus-wrap ads for the New Mexico National Guard Bureau to increase visibility for its local recruitment and retention efforts.