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Behind the Scenes of Back-to-College

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back to college
Back-to-college time is around the corner, which means that businesses and retailers need to start thinking of the best marketing and advertising strategies to target students on campuses nationwide. In fact, back-to-college campaigns contribute to more than 15 percent of annual retail sales. So, as brands, it is our chance to increase brand awareness through targeted out-of-home (OOH) and out-of-the-box campaigns, in addition to traditional advertising. This is our time to be ahead of the competition.

 

 

How to advertise to college students

There are many ways to advertise to college students from online to outdoor to traditional advertising, such as newspapers or radio. At MSSmedia, we have been successfully delivering marketing campaigns, both regionally and nationally, for more than 15 years geared toward college students. We’ve done the market research and know the college market like the back of our hand. For example, one of our most successful back-to-college advertising campaigns, Victoria’s Secret PINK, launched at West Virginia University in Fall 2018 and featured OOH advertisements that increased brand engagement and in-store sales. Another significant campaign we helped develop was to promote the new Target store in close proximity to students at Ohio State University, thus driving traffic, create brand loyalty, and ultimately position the brand as the top-of-mind brand for home goods, supplies, clothes, etc.

Engage with the audience EARLY

Be the first to arrive on college campuses! Come August, colleges and universities will be filled with students returning to their dorms, social organizations and classes. Back-to-college season gives brands an advantageous opportunity to gain visibility and influence action in the college market through their campus ads, whether on transit shelters or kiosks! MSSmedia has been the leading provider of outdoor advertising solutions for colleges and universities in the nation, reaching millions of students through our OOH installments in California, Florida, Texas and various other states.

One of the most effective advertising mediums for students during back-to-college season is transit advertising. But what is it exactly? Transit Advertising is as an advertisement placed in or on modes of public transportation, from buses to shuttles, or public transportation areas, such as inside a bus station. Through transit advertising, brands are able to target students, who are often on-the-go in-between classes or on their way to recreational activities, thus increasing brand awareness and impressions. MSSmedia provided bus-wrap ads for the New Mexico National Guard Bureau to increase visibility for its local recruitment and retention efforts.

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How to Effectively Use Social Media in the Public Health Space

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social media in the public health space
When we think about social media marketing, the public health space rarely comes to the top of our minds. However, using social media platforms to raise public awareness in public health campaigns cannot be overlooked. In this article, we will cover how the two can go hand in hand. Let’s start with defining public health.

What is public health?

We define public health as “the science of assuring the safety of people while improving the health of communities through education, research, and policies.” The three main public health functions are to create public policies intended to solve local and national health problems. To make sure that all communities have access to efficient health care: to test the overall health of populations at risk to find health priorities.

The Opioid Crisis

Besides all the technical definitions, public health has been at the forefront of our conversations and new cycles because of the opioid crisis. The opioid crisis is affecting populations in America and Canada, and social media can be a powerful tool to solve this public health crisis.  We are all aware that people need pain medications regularly, but often difficult to educate both young and older generations to understand the right usage of meds. In 2016, several non-profit organizations that tried their best to train suburban communities to a healthier and more responsible lifestyle conducted the first opioid crisis response acts. Statistics related to opioid crisis did not improve. Social media marketing companies started to deepen their knowledge of public health concerns. For example, FCB New York, the U.S. Food and Drug Administration’s advertising agency, announced the launch of a new education campaign to help America understand the fundamental role of removing and disposing of unused prescription opioids from people’s homes.

The “Remove the Risk” campaign extends its social media marketing tips even on the FDA website in both Spanish and English to help individuals choose the best choice for their solution. Social media marketing books started to write about public health issues while giving out powerful suggestions on how to deal with public health concerns as a social media marketing agency. For instance, the “Social Media Marketing and Public Health: Theory and Practice” manual introduces conceptual approaches to influence positive behaviors that prevent diseases and promote healthier habits. Social media marketing took an important turn in today’s society, focusing on making an honest and powerful impact in people’s minds. At MSSmedia we have been creating a sincere difference for over 15 years, making our clients’ needs and objectives a priority. Read More

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