Today’s students have more technology than 30 years ago. Cellphones, tablets, laptops and more are commonplace on a college campus. With these devices come a multitude of mobile apps that open students up to a wealth of information from entertainment, news and much more. Popular apps range from social media, photo editing to fitness and education tools.
As a brand, these mobile apps are an opportunity to connect with students as they travel the campus. Traditional forms of advertising are still effective and incorporating mobile apps extends the longevity of the message. Below are some options to employ to target the college market with these apps.
1. QR Codes
Use QR codes on your creative to trigger downloads of your brand’s app or direct them to your website. QR codes can be scanned using an app found on many smart phones.
2. Offer Discounts
College students are always looking for discounts and deals. Have students download your app and in return, they can receive deals or discounts for your product or service. They will then have the app on their phone and an incentive to buy from you. This increases the likelihood that will be future customers.
3. Share on Social
Social apps are on the majority of college student’s phones so involving these highly used apps with your campaign will speak to this market. Millennials trust information that their friends recommend so having people share your content on social media increases the trustworthiness.