INTEGRATED CAMPAIGN: Army Recruiting Battalion

MSSmedia serves as a strategic media partner to the U.S. Army Recruiting Command providing traditional and digital advertising services throughout  the 1st Brigade. To maximize on their “mission…to recruit the enlisted, non-commissioned and officer candidates for service in the United State Army and Army Reserve,” we delivered messaging to the college demographic within the region utilizing outdoor signage and mobile geo-targeted advertisements. The success of the recruitment campaign returned a lift in engagement and millions of impressions delivered to the targeted Gen Z audience within the region.

HIGHLIGHTS

Duration

Since 2013, 22 Campaigns to Date

Timing

Back to School and Graduation

Strategy

Recruitment campaigns targeting multiple universities nationwide

 

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DELIVERABLES

Capabilities

MSSmedia provides traditional outdoor signage along with digital opportunities

including mobile, geo-targeted media.

Results

40 million+ Impressions delivered

 

Succinct, optimized, and successful integrated marketing solutions

 

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