In today’s campus advertising world, knowing how to speak to millennial generations like Gen Z is crucial to your success. But, what exactly does it take to get through to them?
Generation Z and other millennial audiences tend to be less receptive to the “standard” advertising tricks. Digital natives like Gen Z might not even pay attention to a print advertisement when they are out and about if it doesn’t catch their eye. Millennials value authenticity far more than previous generations like baby boomers – especially in their advertisements. Make sure to feature diversity, address real issues, and offer your millennial audience some value.
Location, Location, Location!
Of course, location is also a key element of being able to advertise to Gen Zers. Try to place your advertisements in locations where young people spend a lot of time. These can be places like local hangouts near college campuses, in university stores, or even on campus placements like bus shelters. This way, you are gaining valuable impressions throughout a students’ typical day. Want to learn more about college marketing? Check out our campus placements here.
Where to Advertise on Campus
Prior generations spent the same amount of time on campus, but the campus advertising landscape today is much more robust than it was before. Brands can now advertise on campus with bus wraps, newspaper kiosks, bus shelters, billboards, digital screens, and on campus posters. This means that you have more opportunities than ever before to get in front of people born into the millennial generation. In their early stages of young adulthood, college students spend a large portion on their college campus. And, not only does this younger generation spend so much time on campus, they are walking around looking at their phones too. Don’t forget to employ digital strategies and channels to target Generation Z, X, and Y.
Engage Generation Z on Social Media
Gone are the ways of older generations where phones were only used sparingly. It’s no secret that college students spend a lot of time on their phones. In fact, 71% of millennials use social media on a daily basis. That means that members of Generation Z is spending time every day engaging with platforms like Facebook, Instagram, and Snapchat. Therefore, there are hundreds of thousands of impressions that you are potentially missing out on.
With MSSmedia, we can reach the millennial audience not only in person but throughout their day through unique digital strategies. And, there are a multitude of different ways that brands and organizations can tap into this advertising potential. First, you can utilize direct sponsored content to appear on the news feeds of millennials. And, if you take this one step further, brand ambassador networks have become an influential marketing tactic. So, not only are you reaching Generation Z and other young adults through digital advertising, you can market your product and services within the communities that they speak to every day.
Last but not Least, Don’t forget Google
On average, there are 5.6 billion search queries per day on Google. Granted, Generation Z and other millennial audiences spend a lot of time on social media. But, when they are ready to purchase, they are more likely to go to Google. Keep your Google My Business account updated and always optimize your keyword lists based on search data. This ensures that you can reach millennial users when it is the most important- when they are ready to purchase.
Ready to learn more about how digital strategy can help your business grow? Contact one of our media experts today!