INTEGRATED CAMPAIGN: LYFT

The goals for LYFT were to bring awareness to Lyft Ride Services and the opportunities to become a Lyft driver. The marketing strategy was created to target multiple universities throughout the nation with a bright, creative campaign.

 

HIGHLIGHTS

Duration

Since 2017, 5 Campaigns to Date

Timing

Back to School

Strategy

Awareness/Branding campaigns targeting multiple universities nationwide, bringing awareness to Lyft Ride as well as the opportunity to become a Lyft driver.

 
 
 
 
 
 

DELIVERABLES

Capabilities

MSSmedia provided high-impact, outdoor signage on large universities throughout the U.S.

Results

100 million+ Impressions delivered

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