INTEGRATED CAMPAIGN: SPOTIFY

Spotify established a clear goal: to drive awareness of the Spotify Student Discount and increase student subscriptions. We recommended a 2-tier approach to maximize exposure and conversions. Utilize large format, outdoor campus signage across 10 DMA’s for 12 weeks and simultaneously launch a location based mobile campaign to track and drive student engagement rates. The Student Discount campaign benchmarked above all expectations highlighted by the record number of student subscriptions recorded during this effort.

 

HIGHLIGHTS

Duration

Since 2016, 2 Campaigns to Date

Timing

Back to School

Strategy

Student Discount Awareness campaign

targeting universities nationwide

 
 
 

DELIVERABLES

Capabilities

MSSmedia provides traditional outdoor signage along with digital opportunities including mobile, geo-targeted media.

Results

80 million+ Impressions delivered

Succinct, optimized, and successful integrated marketing solutions

 

HIRE US