INTEGRATED CAMPAIGN: SPOTIFY
Spotify established a clear goal: to drive awareness of the Spotify Student Discount and increase student subscriptions. We recommended a 2-tier approach to maximize exposure and conversions. Utilize large format, outdoor campus signage across 10 DMA’s for 12 weeks and simultaneously launch a location based mobile campaign to track and drive student engagement rates. The Student Discount campaign benchmarked above all expectations highlighted by the record number of student subscriptions recorded during this effort.