While campus marketing is primarily a traditional media endeavor, digital media has an important part to play in creating a successful campaign. Join us as we continue to explore the social media habits of college students by platform, this time focusing on Facebook.
Social media marketing plays a vital role in university advertising campaigns. To succeed in this arena, campus advertisers must understand where and how to use their digital media dollars. Join us...
To advertise to students effectively, you must understand the best ways to reach and influence them. Because this target audience spends so much time on social media, it’s essential that you...
As a society, we are now firmly ensconced in the digital age. In this highly dynamic landscape, emerging digital technologies and platforms have an increasingly important role to play in the world of...