+ Millennials + Gen Z

To advertise to students effectively, you must understand the best ways to reach and influence them. Because this target audience spends so much time on social media, it’s essential that you incorporate these platforms into your university advertising campaigns. Looking to maximize your digital campus marketing ROI? Join us as we explore the social media habits of college students by platform, beginning with YouTube.

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+ millennials-gen-z
Illustration - Emerging Media Channels

How To Combine Emerging Media and University Advertising

As a society, we are now firmly ensconced in the digital age. In this highly dynamic landscape, emerging digital technologies and platforms have an increasingly important role to play in the world of...

+ millennials-gen-z

Promote Events on Campus with Powerful College Media Strategies

You’ve got an important event coming up. It could be a concert, athletic competition, lecture, annual sale, open house or anything in between. You’ve reserved a space, hired staff and created a...

+ millennials-gen-z

Sell Subscription Services Effectively with Campus Conversion Campaigns

Subscription services have taken off like wildfire in the past decade. To compete in this crowded market, you not only need to increase awarenessand consideration of your service, you must also...