Retailers rake in the dollars during back-to-school and college shopping. Holiday shopping is the highest spending period, but back-to-school shopping comes in second with an estimated $68 billion to be spent in the next few weeks. According to NRF, 41% of college shoppers plan to use their smartphone to research products and compare prices, and 46% of tablet users will do the same. When it comes to making the purchase, 31% will buy products on their smartphone and 35% of tablet users will do the same. Therefore, brand messaging should be in front of these students and their parents. OOH is one of the best ways to reach them and below are three reasons why.
Advertising near the point of purchase is a great strategy. Add directional messaging to point consumers to products they need to purchase.
Nearly 30% of back-to-school shoppers wait until the last minute to start shopping. Digital displays allow flexible messaging for limited-time specials and sales.
With eye-catching creative, brands can break through the clutter. OOH’s wide range of formats, sizes, shapes, locations, and technologies offer a blank canvas that engages consumers during the 70% of the day they spend away from home.