Daniela Quiroga, January 17, 2019
As this year’s Super Bowl approaches, marketers are reminded of the staggering figures big brands spend on advertising ($5.23 million average for a 30 second ad). These numbers continue to rise through the years and there’s no surprise there. However, there are some new trends and strategies that are worth analyzing, such as the use of social media as leverage.
While TV commercials and the halftime show get the publicity, consumer engagement happens on social media. Throughout the duration of the Superbowl, social media is on fire with buzz of the Super Bowl, with people commenting on things as they happen and sharing their views. However, in the weeks prior to this event, people are creating expectations and planning parties around it – all on social media platforms.
This is a huge opportunity for any business looking for online engagement and conversions. These weeks and days prior to the Super Bowl, are a powerful time for brands to up their game and ramp up their creativity to get the attention of the millions of people. This is a new phenomenon almost comparable to a holiday, where the real marketing action happens before.
Interacting on social media during this time is not only key, but also expected. More and more, brands are understanding that traditional rules of self-promotion and publicity are changing, and that engaging with their audiences on social media is not only powerful but necessary to stay relevant.