Behind the Scenes of Back-to-College
Back-to-college time is around the corner, which means that businesses and retailers need to start thinking of the best marketing and advertising strategies to target students on campuses nationwide. In fact, back-to-college campaigns contribute to more than 15 percent of annual retail sales. So, as brands, it is our chance to increase brand awareness through targeted out-of-home (OOH) and out-of-the-box...
Read more
10 Tips for Advertising to Millennials
As we all know, millennial generations are critically important to the Media and Communications industries. Some people don’t get them, others excuse them, but in order to successfully engage with them the best thing to do is to fully understand who they are and what they want. So, what is a Millennial? The definition of a millennial is not unanimous. However, it usually refers to the age range...
Read more
How to Advertise to Generation Z & Millennials
In today’s campus advertising world, knowing how to speak to millennial generations like Gen Z is crucial to your success. But, what exactly does it take to get through to them? Be Authentic Generation Z and other millennial audiences tend to be less receptive to the “standard” advertising tricks. Digital natives like Gen Z might not even pay attention to a print advertisement when...
Read more
How to Win with Affluent Millennials
Millennials are quickly becoming the largest generation by population size. They are also obtaining higher levels of affluence and impacting the way high end and luxury brands are approaching their consumers. According to a study, there are about 6.2 million millennial households that report earning an annual household income of at least $100,000. Although this number is shockingly high, this generation...
Read more
Advertising is Increasingly Relevant to Millennials
According to new research from Axicom, millennials are more likely to believe advertising is becoming more relevant to them. The survey found that perceived relevancy of ads decreases as a consumer ages, which means the prime time to target this generation is now. Advertisers need to craft authentic messages with emotional resonance and deliver those messages on a consistent, personalized level to...
Read more
Creative Ways to Engage Students for Back to School
Over the next few weeks, classes will be starting and college kids will be heading back to campus or stepping foot on campus for the first time. For advertisers, this is a new season to target these kids on campus and their favorite hang-out spots. According to Nationwide, between part-time jobs and help from parents, the average college student has $1,200 per month to spend, adding up to $417 billion...
Read more
OOH is Effective in Driving Back-to-School Dollars
Retailers rake in the dollars during back-to-school and college shopping. Holiday shopping is the highest spending period, but back-to-school shopping comes in second with an estimated $68 billion to be spent in the next few weeks. According to NRF, 41% of college shoppers plan to use their smartphone to research products and compare prices, and 46% of tablet users will do the same. When it comes to...
Read more
Marketing Startups to College Students
College students have been a coveted market for years. The students in college now are harder to reach than previous years due to media fragmentation. At this stage in life, students have not formed unbreakable brand loyalties, which is great news for brands looking to capture this audience. Once students graduate, they are starting careers, getting married and starting the rest of their lives. If...
Read more
Social Media CMOs Talk About How to Target Millennials
Executives from the top social media platforms sat down recently and discussed how to reach millennials. This generation is sometimes seen as hard to truly target and understand. Brands struggle to keep their attention and it’s not that this generation doesn’t like brands, it’s that they are not fond of advertising. This means brands and advertisers have to get creative and approach it differently....
Read more