Advertising to College Students with MSSmedia
What Are the 5 Things to Keep In-Mind When Advertising On Campus?
Each fall, millions of students attending U.S. colleges and universities carry more than $400 billion in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to get in front of college buyers.  Over the years, we have worked with both advertisers and universities to run successful back-to-college campaigns. And with our experience, we know what works...
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College Recruitment Campaigns with MSSmedia
Attract New Hires with Creativity
Students go to college to earn a degree and pursue their dreams. They’re doing all of this work in hopes of getting noticed by employers. It’s an exciting yet scary time for students. Not all employers are making themselves visible to the college market, but GE is stepping outside of the box to attract this demographic. GE is your parent’s company, which means people believe that it’s old school and...
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Billboard Advertising with MSSmedia
Coke Zero Brings Back Their Drinkable Billboard
Classes are in session, and with that comes the excitement for the upcoming football season. Tens of thousands of college students, along with other enthusiastic fans, will be in attendance to root for their respective teams. Thousands more will be tuning in via television, which presents an opportune time to sample your product with the college market. And taste sampling at college athletic events...
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Digital Advertising Campaigns with MSSmedia
Millennials are E-Commerce Shoppers
Millennials remain the key age demographic for online commerce, spending more money online in a given year than any other age group. This age group spends around $2,000 annually on e-commerce, and this a major stat since they are most likely making less money than older adults. By 2020, they will compromise nearly half of the U.S. workforce and by 2025 that number will swell to 75%. This group has...
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