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campus outdoor advertising Archives | MSSmedia

Guidelines for Creating a Successful Outdoor Ad

By | Food for Thought | No Comments
 Charlotte Zoda, February 28, 2019.

For large format signage that can be seen 24/7, you definitely want to the take time to design a compelling outdoor ad. You may not think there are golden rules to creating and designing an outdoor ad, but there are certain guidelines to follow to ensure that your ad is seen (and remembered!)

  • Less is More: People are on the move and 6 seconds is all you have to make an impression. Make those 6 seconds count with a strong message, not multiple messages.
  • Copy: Avoid tracking your letters too closely, it’ll be hard to read from a distance. Don’t forget about front. Script, or very thin typefaces, may be difficult to read from far away.
  • Color Selection: There’s a psychology behind colors (Red= love, power, danger vs. Yellow = happiness, energy, joy). Be mindful of color contrast with the copy to improve readability.
  • Images: Use strong images against simple backgrounds to create a more high-impact visual and improve viewer recall.
  • Location Location Location: Keep in mind where the ad is going to be placed. Get creative with the local environment. Let college students know your shop is just up the street.

Rules are meant to be broken but following these simple guidelines will definitely help your ad stand out. Outdoor advertising is a great way to promote brand awareness, increase exposure, and works well with other marketing tactics. This is how a potential new customer will first discover your brand. Make it count.

College Marketing and Advertising

College Marketing: Advertise on University Campuses

By | Buying Power of Millennials | 6 Comments

College students represent one of the most valuable target markets. While in school, they are making their own purchasing decisions for the first time, which makes them impressionable for brands. If businesses can connect with students early on, they can form brand loyalties that will continue for the rest of the consumer’s life.

It is an investment for brands to target this tech-savvy, educated and connected market. 64% of a student’s income is discretionary and they have an estimated $417 billion in spending power. Upon graduation, their incomes will be significantly higher and they can now afford to pay for additional products and services offered at a higher price point. Students spend the most of their money at food, beverage, entertainment and retail stores, but this doesn’t exclude other industries from successfully garnering the attention of college students.

To capture this coveted market, brands need to place themselves where students spend most of their time, which is on college campuses. Marketing on campus promotes brand engagement and this can be done by utilizing numerous tactics. For example, a business can advertise in the school newspaper, employ brand ambassadors, offer student discounts, host giveaways and much more. As a leading provider of campus outdoor advertising solutions and mobile geo-targeting opportunities on college and university campuses nationwide, MSSmedia specializes in connecting brands with college students. The company offers advertisers a variety of outdoor advertising formats to reach the niche campus market in conjunction with on campus activations and digital marketing.

To learn how MSSmedia’s campus advertising solutions can help your college campaign, visit MSSmedia.com.

MSSmedia Agency

By | Media Planning & Media Buying | No Comments

Campus advertising is our business. For years, we have catered to the millennial market on college and university campuses across the nation with our network of outdoor advertising displays. We have now expanded our services with MSSmedia Agency, a new business unit.
MSSmedia Agency will provide clients with campus marketing solutions to brands and agencies wishing to target the coveted millennial market on college campuses. This partnership is built on the distinct strengths of each company: MSSmedia Agency’s media planning and buying, digital and experiential expertise merged with MSSmedia’s industry leading college marketing experience. This combination will allow brands to further reach their target market and achieve new levels of efficiency, effectiveness and customer satisfaction.
“Digital – combined with traditional advertising – is transforming business and our industry in monumental ways,” says Michael Sheldon, founder of MSSmedia. “MSSmedia Agency allows us to bring this technology to our clients and leverage MSSmedia Agency’s knowledge, software and expertise.” Sheldon is also the Founder of MSSmedia, so it was an undeniable strategic move to have the two companies form a joint venture.