How Digital Advertising Can Reduce Food Waste
Most people don’t realize how much food they throw away every day. Did you know approximately 1.3 billion tons of food is wasted every year? Food waste has become a controversial issue, so restaurants, grocery stores and the federal government are adopting strategies to reduce it in the United States (as well as internationally). Even digital marketing companies have explored unconventional ways to...
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Using OOH to Increase Suicide Prevention Awareness
Suicide is a leading cause of death, with nearly 800,000 deaths around the world ever year, according to the World Health Organization. In fact, the Centers for Disease Control and Prevention states that it is the tenth leading cause of death in the United States, claiming 47,000 lives in 2017 alone. While it isn’t an easy or comfortable topic to talk about, recent years have drawn a greater awareness...
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How to Increase College Enrollment through Advertising
Despite the growing number of majors and universities throughout the United States, college enrollment has experienced a decrease in the last year, per the National Student Clearinghouse Research Center. Here at MSSmedia, we deliver college recruitment campaigns that help increase student enrollment, in addition to promoting majors and recreational activities on campuses. For example, we ran an out-of-home...
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How Digital Advertising Can Reduce Food Waste
Most people don’t realize how much food they throw away every day. Did you know approximately 1.3 billion tons of food is wasted every year? Food waste has become a controversial issue, so restaurants, grocery stores and the federal government are adopting strategies to reduce it in the United States (as well as internationally). Even digital marketing companies have explored unconventional ways to...
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The 5 Biggest Mistakes that Campus Advertisers Make
Each fall, millions of students attending U.S. colleges and universities carry more than $400 billion in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to get in front of millennial buyers.  At MSSmedia, we’ve worked with both advertisers and universities to run successful back-to-college campaigns for 15 years. We are college marketing experts...
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How to Effectively Use Social Media in the Public Health Space
When we think about social media marketing, the public health space rarely comes to the top of our minds. However, using social media platforms to raise public awareness in public health campaigns cannot be overlooked. In this article, we will cover how the two can go hand in hand. Let’s start with defining public health. What is public health? We define public health as “the...
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Guidelines for Creating a Successful Outdoor Ad
 For large format signage that can be seen 24/7, you definitely want to the take time to design a compelling outdoor ad. You may not think there are golden rules to creating and designing an outdoor ad, but there are certain guidelines to follow to ensure that your ad is seen (and remembered!) Less is More: People are on the move and 6 seconds is all you have to make an impression. Make those...
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College Marketing: Advertise on University Campuses
College students represent one of the most valuable target markets. While in school, they are making their own purchasing decisions for the first time, which makes them impressionable for brands. If businesses can connect with students early on, they can form brand loyalties that will continue for the rest of the consumer’s life. It is an investment for brands to target this tech-savvy, educated...
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MSSmedia Agency
Campus advertising is our business. For years, we have catered to the millennial market on college and university campuses across the nation with our network of outdoor advertising displays. We have now expanded our services with MSSmedia Agency, a new business unit. MSSmedia Agency will provide clients with campus marketing solutions to brands and agencies wishing to target the coveted millennial...
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