Advertising to College Students with MSSmedia
What Are the 5 Things to Keep In-Mind When Advertising On Campus?
Each fall, millions of students attending U.S. colleges and universities carry more than $400 billion in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to get in front of college buyers.  Over the years, we have worked with both advertisers and universities to run successful back-to-college campaigns. And with our experience, we know what works...
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Guidelines for Creating a Successful Outdoor Advertisement
For large-format outdoor advertising signage seen 24 hours a day and seven days a week, you want to take time to design a compelling outdoor ad. You may not think there are golden rules for creating and designing an outdoor ad, but there are specific guidelines to follow to ensure that your advertisement stands out: Less is More: People are on the move, and 6 seconds is all you have to make an impression....
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College Students on Campus
College Marketing: Advertise on University Campuses
College students represent one of the most valuable target markets. While in school, they are making their own purchasing decisions for the first time, which makes them impressionable for brands. If businesses can connect with students early on, they can form brand loyalties that will continue for the rest of the consumer’s life. It is an investment for brands to target this tech-savvy, educated,...
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Billboard Advertising with MSSmedia
Coke Zero Brings Back Their Drinkable Billboard
Classes are in session, and with that comes the excitement for the upcoming football season. Tens of thousands of college students, along with other enthusiastic fans, will be in attendance to root for their respective teams. Thousands more will be tuning in via television, which presents an opportune time to sample your product with the college market. And taste sampling at college athletic events...
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