Advertising to College Students with MSSmedia
What Are the 5 Things to Keep In-Mind When Advertising On Campus?
Each fall, millions of students attending U.S. colleges and universities carry more than $400 billion in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to get in front of college buyers.  Over the years, we have worked with both advertisers and universities to run successful back-to-college campaigns. And with our experience, we know what works...
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College Students on Campus
College Marketing: Advertise on University Campuses
College students represent one of the most valuable target markets. While in school, they are making their own purchasing decisions for the first time, which makes them impressionable for brands. If businesses can connect with students early on, they can form brand loyalties that will continue for the rest of the consumer’s life. It is an investment for brands to target this tech-savvy, educated,...
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College Recruitment Campaigns with MSSmedia
Attract New Hires with Creativity
Students go to college to earn a degree and pursue their dreams. They’re doing all of this work in hopes of getting noticed by employers. It’s an exciting yet scary time for students. Not all employers are making themselves visible to the college market, but GE is stepping outside of the box to attract this demographic. GE is your parent’s company, which means people believe that it’s old school and...
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Students at a Back to School Brand Event
Creative Ways to Engage Students for Back to School
Over the next few weeks, classes will be starting, and college kids will be heading back to campus or stepping foot on campus for the first time. For advertisers, this is a new season to target these students on campuses. According to Nationwide, between part-time jobs and help from parents, the average college student has $1,200 per month to spend, adding up to $417 billion in total spending power...
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