How Digital Advertising is Changing Consumer Habits
  The way we shop for products today is drastically different than it was a decade ago. We no longer have to go to the grocery store to buy shampoo and toothpaste or the department store for jeans and a T-shirt. Today, we have gone digital and can have everything delivered to us in the comfort of our homes. Efficient ordering processes and quick delivery have become necessities for brands and...
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How Digital Advertising Can Reduce Food Waste
Most people don’t realize how much food they throw away every day. Did you know approximately 1.3 billion tons of food is wasted every year? Food waste has become a controversial issue, so restaurants, grocery stores and the federal government are adopting strategies to reduce it in the United States (as well as internationally). Even digital marketing companies have explored unconventional ways to...
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The 5 Biggest Mistakes that Campus Advertisers Make
Each fall, millions of students attending U.S. colleges and universities carry more than $400 billion in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to get in front of millennial buyers.  At MSSmedia, we’ve worked with both advertisers and universities to run successful back-to-college campaigns for 15 years. We are college marketing experts...
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How to Effectively Use Social Media in the Public Health Space
When we think about social media marketing, the public health space rarely comes to the top of our minds. However, using social media platforms to raise public awareness in public health campaigns cannot be overlooked. In this article, we will cover how the two can go hand in hand. Let’s start with defining public health. What is public health? We define public health as “the science...
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10 Tips for Advertising to Millennials
As we all know, millennial generations are critically important to the Media and Communications industries. Some people don’t get them, others excuse them, but in order to successfully engage with them the best thing to do is to fully understand who they are and what they want. So, what is a Millennial? The definition of a millennial is not unanimous. However, it usually refers to the age range...
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How to Advertise to Generation Z & Millennials
In today’s campus advertising world, knowing how to speak to millennial generations like Gen Z is crucial to your success. But, what exactly does it take to get through to them? Be Authentic Generation Z and other millennial audiences tend to be less receptive to the “standard” advertising tricks. Digital natives like Gen Z might not even pay attention to a print advertisement when...
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Super Bowl Commercial Ads & Their Continuous Rise
Super Bowl Commercial Ads & Their Continuous Rise: The Super Bowl delivers a massive television audience each year, unlike any other American event. Viewers not only anticipate the outcome of the game, but also the alluring high-priced commercial spots that no one wants to miss. AdAge reports that ads this year are going in the ballpark of $5 million for 30 second commercial slots. This is a...
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Effective Ways to Promote Advocacy Campaigns on Campus
  Let’s take a trip down memory lane when we used to open the cereal box and find cool prizes inside as a kid. These were the simple, yet exciting joys we experienced as little ones.  An advocacy group in Canada took the entire opposite approach andgave people chills when they opened their cereal boxes. Targeting college students to promote the dangers of drunk driving, the group gave out free...
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Colleges Are Being Transformed by Mobile Apps
Today’s students have more technology than 30 years ago. Cellphones, tablets, laptops and more are commonplace on a college campus. With these devices come a multitude of mobile apps that open students up to a wealth of information from entertainment, news and much more. Popular apps range from social media, photo editing to fitness and education tools. As a brand, these mobile apps are an opportunity...
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Coke Zero Brings Back Their Drinkable Billboard
Classes are in session, and with that comes the excitement for the upcoming football season. Tens of thousands of college students along with other enthusiastic fans will be in attendance to root for their respective teams. Thousands more will be tuning in via television, which presents an opportune time to sample your product with the college market. This is exactly what Coke Zero aims to do. It’s...
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