Developing SMART Marketing Goals for Your Digital Advertising Campaign
How Student Housing Properties Can Develop Marketing Goals [Includes 2 Free Goal Setting Templates]
Written by: Barbara Gretsch In today’s market, advertising your student housing property is a necessity. For industry professionals, the competitive landscape has become increasingly crowded in recent years. Marketplace competition is based on many factors, including convenience, amenities, privacy, pricing, space, fewer distractions, and the opportunity to gain real-life experience. How do student...
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Trends in Digital PR
What is Affiliate Marketing in PR?
Written by Rebecca Astorga We are living in the age of information overload. Huge volumes of information are continually being created and instantly disseminated in today's digital age. How does this heavy and constant flow of information affect the Public Relations (PR) industry in which an editorial feature that once stood firmly on its own is no longer the benchmark for PR success? The answer...
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student walking on campus
Campus Advertising Campaigns: The Top 3 Things to Know
Each fall, millions of students attending U.S. colleges and universities contribute over 400 billion dollars in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to capture the attention of these Millennial and Gen Z buyers. For over 15 years, MSSmedia has been working with clients to help execute successful campus campaigns and tap into this...
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Improve Your SEO with MSSmedia
Digital Advertising: SEO in 3 Simple Steps
As we head into a more digital era, the term “SEO” is one that is often brought up. SEO, or Search Engine Optimization, is the practice of increasing both the quality and quantity of website traffic as well as exposure to your brand, through non-paid “organic” search engine results. Although some various technologies and programs help with SEO, such as crawlers, which we will address later, there is...
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