Written by Barbara Gretsch & Hannah Wendell, April 26, 2019
Although some may question the importance of including digital advertising into their media mix, there should be no debate: Digital advertising is a necessity, and its importance will only continue to grow.
As research shows, US digital advertising spend in 2019 is said to topple $130 billion. Who will be the largest digital ad sellers for this? Well, Google and Facebook of course (Amazon climbing to a close third). By the way, $93.25 billion of this digital ad spend is earmarked for mobile advertising. That’s right, ads being shown on your mobile devices. Face it, society spends a lot of time on their phones. Therefore, why not spend media dollars on digital advertisements served to those devices? These digital advertising capabilities are giving marketers more power than ever to target with granular specificity while diminishing wasted ad spend. Ads are served to the intended audience, the intended demographic, and the intended location while in their audience member’s hands. Why wouldn’t you put money behind that?
Today, every generation is impacted by digital ads and the speed of technological change. In a time of “innovate or die”, all businesses need to evaluate current marketing strategies to ensure digital media is an active part of the mix. Take advantage of what the digital marketing world has to offer. Explore all your options and market effectively.