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To Digital or Not to Digital: The Mobile Piece

By | Food for Thought, Mobile Advertising | No Comments
Written by Barbara Gretsch & Hannah Wendell, April 26, 2019

Although some may question the importance of including digital advertising into their media mix, there should be no debate: Digital advertising is a necessity, and its importance will only continue to grow.

 

As research shows, US digital advertising spend in 2019 is said to topple $130 billion. Who will be the largest digital ad sellers for this? Well, Google and Facebook of course (Amazon climbing to a close … Read more