Football Season Archives | MSSmedia

Super Bowl LIII & Social Media Advertising

By | Social Media Advertising | No Comments
Daniela Quiroga, January 17, 2019

Superbowl Advertisements and Media

As this year’s Super Bowl approaches, marketers are reminded of the staggering figures big brands spend on advertising ($5.23 million average for a 30 second ad).  These numbers continue to rise through the years and there’s no surprise there. However, there are some new trends and strategies that are worth analyzing, such as the use of social media as leverage.


While TV commercials and the halftime show get the publicity, consumer engagement happens on social media.  Throughout the duration of the Superbowl, social media is on fire with buzz of the Super Bowl, with people commenting on things as they happen and sharing their views.  However, in the weeks prior to this event, people are creating expectations and planning parties around it – all on social media platforms.


This is a huge opportunity for any business looking for online engagement and conversions.  These weeks and days prior to the Super Bowl, are a powerful time for brands to up their game and ramp up their creativity to get the attention of the millions of people.  This is a new phenomenon almost comparable to a holiday, where the real marketing action happens before.


Interacting on social media during this time is not only key, but also expected.  More and more, brands are understanding that traditional rules of self-promotion and publicity are changing, and that engaging with their audiences on social media is not only powerful but necessary to stay relevant.

Super Bowl Commercial Ads & Their Continuous Rise

By | Food for Thought | 2 Comments
by Carly Podolsky, Hannah Wendell January 17, 2017

Super Bowl Commercial Ads & Their Continuous Rise: The Super Bowl delivers a massive television audience each year, unlike any other American event. Viewers not only anticipate the outcome of the game, but also the alluring high-priced commercial spots that no one wants to miss.

AdAge reports that ads this year are going in the ballpark of $5 million for 30 second commercial slots. This is a hefty price in the DVR culture of 2018 where people often tune out or fast forward through TV ads.

Although advertising commercials are currently in a race with technology, the Super Bowl timed  TV commercials  are the only exception. Consider the following statistics:

  • The total ad spend throughout the first 52 years of the NBC Super Bowl is roughly $5.2 billion.
  • This year’s game will capture 2.5% of broadcast network advertising, which has doubled from 2010.

Overall, the relevance and value of Super Bowl ads will only continue to rise in our culture.  Of course, the Super Bowl creates history for the football hall of fame, but it is also symbolic of the importance of advertising in our society.

Advertising During a College Football Rivalry

By | Campus Advertising | No Comments

Some of the biggest college football rivalry games are happening and this can rally an entire campus to come together against a common enemy. There are the pre-gam bonfires, smack talk and more to get people riled up for the big games. Facebook has joined in on the fun by offering temporary college themed badgesto go on profile pictures. This lets students show their school pride and let everyone who they root for. This lets the online world where their allegiances lie, but there are other ways to join in on the rivalry fun as a brand.

1. Host Tailgates

Students, fans and community members alike will be at tailgates to prepare for the big game. Host a branded tailgate where you offer free food and activities. The food or giveaways will attract fans to your tent and give you an opportunity to expose your brand to the market.

2. Give Out Free Swag

Students will happily accept free items that showcase their school’s superiority against a rival or just free swag to wear at the game. Many pictures will be taken at the games and if your items are branded, you could extend your reach to their friends on social media. Popular items include the #1 foam finger, cups, shirts, hats and much more.

3. Offer Weather Friendly Gear

Some games will be held in northern states where the temperatures are lower, but this won’t deter students from attending games. Make the experience more comfortable by offering branded harm warmers, long sleeves or other warm items. For games in the heat, offer fans, water bottles, etc.

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