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Football Season Archives - MSSmedia

Super Bowl LIII & Social Media Advertising

By | Social Media Advertising | No Comments
Daniela Quiroga, January 17, 2019

As this year’s Super Bowl approaches, marketers are reminded of the staggering figures big brands spend on advertising ($5.23 million average for a 30 second ad).  These numbers continue to rise through the years and there’s no surprise there. However, there are some new trends and strategies that are worth analyzing, such as the use of social media as leverage.

 

While TV commercials and the halftime show get the publicity, consumer engagement … Read more

Super Bowl Commercial Ads & Their Continuous Rise

By | Food for Thought | 2 Comments
by Carly Podolsky, Hannah Wendell January 17, 2017

Super Bowl Commercial Ads & Their Continuous Rise: The Super Bowl delivers a massive television audience each year, unlike any other American event. Viewers not only anticipate the outcome of the game, but also the alluring high-priced commercial spots that no one wants to miss.

AdAge reports that ads this year are going in the ballpark of $5 million for 30 second commercial slots. This is a hefty price in the DVR … Read more

Advertising During a College Football Rivalry

By | Campus Advertising | No Comments

Some of the biggest college football rivalry games are happening and this can rally an entire campus to come together against a common enemy. There are the pre-gam bonfires, smack talk and more to get people riled up for the big games. Facebook has joined in on the fun by offering temporary college themed badgesto go on profile pictures. This lets students show their school pride and let everyone who they root for. This lets the online world where their

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