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Generation Z Archives - MSSmedia

How To Reach Gen Z During Spring Break

By | Generation Z, Mobile Advertising, Social Media Advertising | No Comments
Charlotte Zoda, March 25, 2019

Though there is a debate on where Generation Z ends and the Millennial Generation begins, those at the end of the spectrum for Gen Z (born 1997-2012) are already starting to graduate college. Gen Z is on the way to becoming one of the largest generations (about 32% of the population) and with that comes spending power. Spring Break comes as a welcomed distraction for most students, but how do you … Read more

Unbound: The Rise of Generation Z

By | Buying Power of Millennials, Generation Z | No Comments
Unbound: The Rise of Generation Z. Charlotte Zoda November 8, 2017

“With a huge shift in the type of media consumed and platforms being used by Generation Z, we discuss the strategies, platforms and tactics that will drive engagement within this important demographic.”

 

Speakers:

  • Sameer Deen, SVP Digital – Univision
  • Dan Perry, Managing Director – LATAM, Vice
  • Sergio Cisneros, Head of Brand Strategy – VIX Media
  • Justin Reilly, Head of Customer Innovation – Verizon Fios
  • Jaime Matus, Central America
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Colleges’ Newest Market: Generation Z

By | Food for Thought | One Comment
Generation Z. Hannah Wendell October 30, 2017

For us all, life moves on. Millennials are beginning to make their way in the real world, leaving college behind.  A younger crowd is taking the stage.  Generation Z has entered the college era.  These young people are the newest candidates for loans, credit cards, real estate leases, and more.  Their attention is not only captured by traditional advertisements, but they are completely at home with digital ones.  Generation Z is the … Read more