Using OOH To Increase Suicide Prevention Awareness
Suicide is a leading cause of death, with nearly 800,000 deaths around the world ever year, according to the World Health Organization. In fact, the Centers for Disease Control and Prevention states that it is the tenth leading cause of death in the United States, claiming 47,000 lives in 2017 alone. While it isn’t an easy or comfortable topic to talk about, recent years have drawn a greater awareness...
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Back-To-School College Advertising: The Complete Guide 2019
Believe it or not, the end of summer is not too far away. Soon enough, millennial students will be moving back on campuses across the nation. Even though August and September still feel far away, starting to think about back-to-college campus advertising is crucial to success when those months roll around. But why should business think about advertising to millennials in the first place? Well, there...
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Surprising Shopping Habits Millennials Embrace
The constant emails and notifications from retailers may seem annoying for some, but millennials embrace it. According to a new study from Euclid Analytics, this generation really enjoys interactions from brands as they shop. 74% of survey participants said they were down to receive messages on their phones during a store visit, while 81% of respondents said they were open to stores being in touch...
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