Surprising Shopping Habits Millennials Embrace
The constant emails and notifications from retailers may seem annoying for some, but millennials embrace it. According to a new study from Euclid Analytics, this generation really enjoys interactions from brands as they shop. 74% of survey participants said they were down to receive messages on their phones during a store visit, while 81% of respondents said they were open to stores being in touch...
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Capturing Millennials at Music Festivals
Flower headbands, good music and fun in the sun mean festival season is here. This also means millennials will be flocking to different cities across the nation to see their favorite musical artists. It’s an opportune time for brands to court this market through activations, social sharing and more. One of the most popular festivals is Coachella and the WSJ called it an event, “filled with a marketer’s...
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Advertising is Increasingly Relevant to Millennials
According to new research from Axicom, millennials are more likely to believe advertising is becoming more relevant to them. The survey found that perceived relevancy of ads decreases as a consumer ages, which means the prime time to target this generation is now. Advertisers need to craft authentic messages with emotional resonance and deliver those messages on a consistent, personalized level to...
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