Digital Advertising: SEO in 3 Simple Steps
As we head into a more digital era, the term “SEO” is one that is often brought up. SEO, or Search Engine Optimization, is the practice of increasing both the quality and quantity of website traffic as well as exposure to your brand, through non-paid “organic” search engine results. Although there are various technologies and programs that help with SEO, such as crawlers, which we will address later,...
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How Digital Advertising is Changing Consumer Habits
  The way we shop for products today is drastically different than it was a decade ago. We no longer have to go to the grocery store to buy shampoo and toothpaste or the department store for jeans and a T-shirt. Today, we have gone digital and can have everything delivered to us in the comfort of our homes. Efficient ordering processes and quick delivery have become necessities for brands and...
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How Digital Advertising Can Reduce Food Waste
Most people don’t realize how much food they throw away every day. Did you know approximately 1.3 billion tons of food is wasted every year? Food waste has become a controversial issue, so restaurants, grocery stores and the federal government are adopting strategies to reduce it in the United States (as well as internationally). Even digital marketing companies have explored unconventional ways to...
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Audio Advertising 101
In today’s digital world, traditional advertising methods are no longer enough to maintain competitive in the media and marketing space. Every day, people consume advertisements through a variety of content and streaming platforms. They easily absorb their information through streaming advertisements, whether watching shows and movies on Hulu, or even listening to music or podcasts on Pandora and Spotify....
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The 5 Biggest Mistakes that Campus Advertisers Make
Each fall, millions of students attending U.S. colleges and universities carry more than $400 billion in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to get in front of millennial buyers.  At MSSmedia, we’ve worked with both advertisers and universities to run successful back-to-college campaigns for 15 years. We are college marketing experts...
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Back-To-School College Advertising: The Complete Guide 2019
Believe it or not, the end of summer is not too far away. Soon enough, millennial students will be moving back on campuses across the nation. Even though August and September still feel far away, starting to think about back-to-college campus advertising is crucial to success when those months roll around. But why should business think about advertising to millennials in the first place? Well, there...
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To Digital or Not to Digital: The Mobile Piece
Although some may question the importance of including digital advertising into their media mix, there should be no debate: Digital advertising is a necessity, and its importance will only continue to grow.   As research shows, US digital advertising spend in 2019 is said to topple $130 billion. Who will be the largest digital ad sellers for this? Well, Google and Facebook of course...
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How To Reach Gen Z During Spring Break
Though there is a debate on where Generation Z ends and the Millennial Generation begins, those at the end of the spectrum for Gen Z (born 1997-2012) are already starting to graduate college. Gen Z is on the way to becoming one of the largest generations (about 32% of the population) and with that comes spending power. Spring Break comes as a welcomed distraction for most students, but how do you...
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March Madness: Game-Time for Mobile Advertising
March Madness: The three-week college basketball tournament that turns Corporate America into the most unproductive group that we will see all year long. It has shown to be the most popular sporting event after all professional post-season championships and has raked in billions of ad revenue in the last 10 years.   So for you mobile advertisers, this is the perfect time for you to leverage...
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Colleges Are Being Transformed by Mobile Apps
Today’s students have more technology than 30 years ago. Cellphones, tablets, laptops and more are commonplace on a college campus. With these devices come a multitude of mobile apps that open students up to a wealth of information from entertainment, news and much more. Popular apps range from social media, photo editing to fitness and education tools. As a brand, these mobile apps are an opportunity...
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