Daniela Quiroga, January 17, 2019
As this year’s Super Bowl approaches, marketers are reminded of the staggering figures big brands spend on advertising ($5.23 million average for a 30 second ad). These numbers continue to rise through the years and there’s no surprise there. However, there are some new trends and strategies that are worth analyzing, such as the use of social media as leverage.
While TV commercials and the halftime show get the publicity, consumer engagement … Read more