Facebook conducted a survey to understand the reasons why millennials are so obsessed with Instagram. Yes, they are not as active on Facebook as people may think, but they definitely love Facebook owned Instagram. After surveying millennials in 7 countries, Facebook uncovered the following results.
Millennials want visuals rather than text. They want pictures to depict what a brand represents rather than a typical ad. They also want to be able to view a lot of content and scroll fast. 73% of Instagram users are between 15 and 35 years old and they check the social platform throughout the entire day. 69% check at home, 39% while going to sleep and 33% when they wake up.
Facebook also uncovered that 48% of users follow a brand because the content is interesting or funny, 62% follow because they love the brand and 54% like to discover new things. In addition to getting followers, brands must stand out amongst the multitude of other brands. To accomplish this, below are some rules to follow:
- Be authentic
- Write an interesting bio with your website in it
- Use a smart #hashtag
- Create a contest or campaign to engage and reward your most active fans
- Feature your best fans