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Food for Thought

Guidelines for Creating a Successful Outdoor Ad

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“Pass the Heinz” outdoor ad from David Miami (and Don Draper)

For large format signage that can be seen 24/7, you definitely want to the take time to design a compelling outdoor ad. You may not think there are golden rules to creating and designing an outdoor ad, but there are certain guidelines to follow to ensure that your ad is seen (and remembered!)

 

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Super Bowl Commercial Ads & Their Continuous Rise

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by Carly Podolsky, Hannah Wendell January 17, 2017

Super Bowl Commercial Ads & Their Continuous Rise: The Super Bowl delivers a massive television audience each year, unlike any other American event. Viewers not only anticipate the outcome of the game, but also the alluring high-priced commercial spots that no one wants to miss.

AdAge reports that ads this year are going in the ballpark of $5 million for 30 second commercial slots. This is a hefty price in the DVR … Read more

Colleges’ Newest Market: Generation Z

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Generation Z. Hannah Wendell October 30, 2017

For us all, life moves on. Millennials are beginning to make their way in the real world, leaving college behind.  A younger crowd is taking the stage.  Generation Z has entered the college era.  These young people are the newest candidates for loans, credit cards, real estate leases, and more.  Their attention is not only captured by traditional advertisements, but they are completely at home with digital ones.  Generation Z is the … Read more

CNN Has a New Millennial Targeted Video Site

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Sites like Buzzfeed are a hit among millennials, and now big players like CNN are looking to captivate this target market with a new video platform called Great Big Story or GBS. There are many players vying for the attention of the millennial market, so GBs wants to set themselves apart by having a different voice and different point of view. However, they do not want to be considered a news network.

 They will release three to five non-fiction videos

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Jolly Rancher Candy Brings a Smile to Millennials

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Sometimes we don’t wake up on the right side of the bed. We trip down the stairs, forget to study for an exam, get caught in the rain and more. Life isn’t always fair and just simply sucks at times. Targeted at millennials, Jolly Rancher wants this generation to suck on their candy in hopes that these unfortunate moments will suck a little less. The candy itself is hard and represents life’s hardships, but when sucked on, produces sweet sensations. … Read more

Effective Ways to Promote Advocacy Campaigns on Campus

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Let’s take a trip down memory lane when we used to open the cereal box and find cool prizes inside as a kid. These were the simple, yet exciting joys we experienced as little ones.  An advocacy group in Canada took the entire opposite approach andgave people chills when they opened their cereal boxes.

Targeting college students to promote the dangers of drunk driving, the group gave out free boxes of cereal on campus. The catch is that instead

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