With a Purpose

The New York Army National Guard (NYARNG) collaborated with MSSmedia to create a fully integrated media campaign to maximize exposure and drive NYARNG recruitment metrics. MSSmedia delivered a comprehensive digital media recruitment campaign throughout New York state.

24 Jones luxury apartments, a Greystar property, located in the heart of Newark, NJ wanted to attract Rutgers University students to help increase occupancy. MSSmedia executed a full-funnel marketing strategy to increase leasing applications and visits to the website.

The goals for Lyft were to bring awareness to the Lyft Ride Services and to drive applications to become a Lyft Driver. MSSmedia executed a successful campaign targeting multiple universities throughout the nation.

Spotify was looking to drive awareness of the Spotify Student Discount program and to increase Student Subscriptions. MSSmedia recommended a 2-tier approach to maximize exposure and conversions.

Florida State University College of Business was looking to drive additional traffic to the website and increase applications to its Masters of Business Analytics Program. MSSmedia executed a comprehensive, campus-focused marketing strategy to drive engagement.

VENUS Fashion was looking for a partner to position the brand as an accessible and trend-driven e-retailer through influencer partnerships and events. Ultimately, VENUS aimed to gain attention among youth audiences nationwide through diverse influencer partnerships and events.

The University of Central Florida’s Alcohol Prevention and Health Center was looking to build awareness around alcohol abuse and the prevention, treatment, and recovery programming
available to students. MSSmedia executed a comprehensive, campus-focused marketing strategy to deliver on the communication goals of the department.

University Village was looking to drive additional traffic to the website and increase applications for new leasing. MSSmedia executed a comprehensive, property marketing strategy to successfully drive site visitation and lease applications.

Johns Hopkins University School of Engineering wanted to create awareness of their online Biomedical Engineering course for High School students, as well as increase applications for enrollment in this course. MSSmedia executed a comprehensive, demographic-focused marketing strategy to drive enrollment.